More commonly known as Cineraria.

They grow well here in dappled shade, but wilt during hotter part of the day, me and my friend grew "Satellite" variety from seeds in an area which received the late afternoon sun for two hours, the plants were beautiful and compact with lots of blooms but they looked dead and unsightly from around 12:00 pm to 4:00 pm, we did tried misting but it caused powdery mildew so we stopped.. they looked best in the evening and early morning. they were started in October, bloomed from December to February end and finally they became completely covered with powdery mildew and spider mites in March, so were taken off..

Just sharing my experience with Cineraria..

Izhar