It looks like it might be Helichrysum bracteatum...common name strawflower.

Based on these strawflower images from Google, that could be right.

Sorry, I have to disagree. They are definitely asters: Callistephus chinensis. I don't know why they would be referred to as "ever asters", that's the problem with common names.

Here is a link that might be useful: annual asters

Agree with goblugal.........they do look like annual asters. There are probably a hundred different varieties of them available by seed, so I can't even begin to tell you which those are. I used to grow them as a spring potted plant (powder puff) but I don't remember them doing particularly well in ground with any longevity to bloom. I think they are considered a cool weather plant and most people plant them for fall bloom. Make nice cuts if you get the right variety.