I am from Optimara. I'm the production/vegetative propagation supervisor and AVSA relations coordinator. I received a copy of this forum in my mailbox to, I guess, prepare me for the onslaught of questions that I will be faced with at the AVSA National Convention at the end of the month. Over and over again I read about the complaints about the fact that we don't label are plants too often anymore. It was never meant to make things difficult for the consumer. Here is the reason why: When we were labeling, are accuracy rate was about 75%, no matter what we did, or changes we made, it got no better. Since we were unable to obtain a greater accuracy, the Holtkamps decided to quit labeling, and offer the identification chart online. Unfortunately, plants evolve and change, and no matter how hard we try, we won't be able to keep, let's say "Candy" to the exact discription of "Candy". To give you an example, I have a "Wisconsin" sitting on my desk that offers me three different types of blooms: a solid dark blue (the traditional Wisconsin), a white streaked bloom (like Patsy), and a dark blue with soft white marks, like a half dried small paint brush. How would you label that? We have 12 acres under glass that is involved in the AV production process; so I would consider the company to be large scale. Unfortunately, even my stock plants become tainted at times, although I am constantly cleaning them out and refreshing them. If you are deeply concerned with accuracy in your plant's name, then may I suggest to access the Selective Gardener's website and order a leaf. You would be assured accuracy in the name there. I hand-pick them when they are ordered, and make sure the correct labeling is sent with the leaves. As far as supermarkets and home stores go, I rarely purchase plants from them when true botanical names are a concern. Although I work with violets, palm trees are my passion, and the wrong varieites of certain genuses that do grow here would die during their first winters outdoors. They, being the supermarkets and home centers suffer from the same problem as we do: high quantities, which unfortunately usually short-changes accuracy. Please reconsider the Optimara name, and know that there are ways to receive exactly the plants that you are looking for. I hope that I have been able to explain some things for you. If you have any suggestions, please consider offering solutions.... after all, we are all into violets, aren't we?