West sounds good - is it close to the window? It would probably help if you fertilized regularly. I use both bloom booster and regular fertilizer, one or the other, in every watering, about 1/4 to 1/2 strength first of March through the end of October. Then the other 4 months, I use SuperThrive. I think if you're dilegent about fertilizing, you'll get it to bloom.

Denise in Omaha

Many sources say bright indirect light, possibly even full sun for a few hours, is essential for blooming.

Do your hoya leaves get a little maroon/burgundy at the edges? Depending on the kind of hoya, they may do that, and that is a good thing. Seeing a picture would be helpful.

"West" and "bright" is all good, but in zone 3, it may still not be enough to get it to bloom.

Sorry I can not post a picture, some of the newer leaves are maroon colored it is a healthy plant and very big lots of new shoots always. I have started many new ones to give away. But I may not be fertilizing properly. I will boost that up . Thanks for your help.

I just found out I've had a Hoya for a while now (it was left behind when a neighbour moved, and I only just found out what it is by accident), and that one has never bloomed either. But then, I've been keeping it a bit too dry and dark, which will be remedied soon :-)