plant always yellows in sun (at least in most areas)... not a great plant for full sun for that reason.

I was going to say that about the sun. (Your golden Cali sun is so strong too!) They do do best in either shade or protected from the midday sun. Also, 1/2 gallon of water a week sounds meager to me. These palms are big time water lovers with POOR drought tolerances. A species such as Chamaerops (European Fan Palm) would be a better choice for the location.

Thanks all for the feedback. I think I may move this plant some place else then.

I've got a couple growing in complete shade. They're slow, but look good.

Nice looking plants. That's quite an investment in choice palms. I have to agree though- they are not palms for full sun and staying green. UC Berkeley does have a row of a related Lady palm that might get a half day of sun. They have held green on that.
I myself have one that's just now recovering in part shade from a severe gopher attack two years ago. My plant just wilted,some canes died...and its just barely coming back. Ah,when it was on my porch, it was a showy plant. Also,one last- they like a liberal watering schedule. Some of that burn might be from too dry and sun rather then just the sun.