I found this homebuilders/plumbing reviews very helpful. There are interesting tips all over this site that I wish I had made time to read at the beginning. I ordered a Toto faucet for my splurge bath and a Hamat faucet for the powder room and I wouldn't have known about either one without this article. They are both great.
Consumer Reports has ratings of showerheads and American Standard had high ratings and weren't expensive.

Here is a link that might be useful: Faucet ratings from a home builder company

Sue b; thanks for the just perfect review of faucets. I have searched all over for something just like this to no avail. I need to decide this week, so this will be helpful. Many thanks!

You're welcome! Another tip....the big fixture sellers market matching towel holders, TP holders, robe hooks, etc. For the little used bathroom I ordered inexpensive ones no name brand from Home Depot and I am just as happy with them as I am with the $200 towel bar from Danze. I'm glad I got my faucets online and I saved $$ but I think I could have bought the towel bars in person locally with a no name brand and saved a little more $$. Returning the stuff you order online requires a pretty big restock fee but Lowes graciously accepts returns (as far as I know!).

I made my decision after sifting through pages and pages of this site. I visited a few showrooms and spoke to a couple of salespeople about how to put everything together for a bathroom (trim, valve, etc.). I knew I wanted to spend the least on powder room and splurge on master bathroom.
I bought Kohler for the powder room - the shower & tub set was cheap and the entire set came together. My contractor highly recommended Kohler as well. The decision was easy. I saw the set on efaucets.com and made my decision.
I bought Grohe for the guest/kids bathroom. I knew I wanted a handshower so went with the Grohe Movario because I read great reviews here. I wasn't happy with Grohe because their trims and handshower were plastic, but decided not to return it.
For the master, I chose Hansgrohe Axor Starck - handshower, showerhead, and two bodysprays. I had chosen Duravit Starck sink so decided to do a Starck bathroom. I liked that all pieces were made of metal.
For guest bath sink faucets, I went with Lacava sink and faucet - I had a size restriction for my sink and only a Kohler or Lacava would work, so I went with Lacava.
For master bath, I changed my mind from Duravit Starck to Duravit Vero and went with Dornbracht faucets. Dornbracht is amazing! Sleek, contemporary, sturdy, but $$$$$! I loved Dornbracht so bought one for the powder room as well.
Overall, I saw the pieces in-person and went with what I liked the best. I did not look into Danze, Rohl, etc., because I kept getting confused with the choices. Also, I like contemporary stuff so decided to go with mostly European brands.
Not sure what your aesthetic is, but setting a budget for each bathroom and visiting showrooms helped me make my decisions. I picked one thing that I really liked (eg. Duravit Starck sink) and then coordinated all other pieces around it (eg. Starck master bathroom). The salesperson I met in a showroom also showed me a lot of Hansgrohe stuff so that helped. I reviewed manufacturer sites and whenever I liked a product I searched for it here and read reviews. Before buying, I called manufacturer customer service and they helped put everything together.