If Bernat's website says it is discontinued then you will have a hard time finding it. The company has stopped making it. Your only hope is if someone has old stock, in the color that you want, and you'd be very lucky to locate somewhere like that

If you are desperate, try Ravelry.com and look at the yarn stashes or destashing sites. Sometimes someone is willing to sell or trade yarn.

Found some for sale at these links. If you put it in your ebay favorites you will get notified when more comes up for auction. Is that the same as lionbrand suede or something because it looks similar to something else I have bought. I know when they discontinued it our $ stores all had it. Mary

http://cgi.ebay.com/8-skeins-Bernat-Velour-chocolate-brown-/170542615640?pt=US_Yarn&hash=item27b521cc58

http://cgi.ebay.com/6-Bernat-Velour-blue-/170541440282?pt=US_Yarn&hash=item27b50fdd1a

I have 14 skeins of 100% cotton Bernat Velour.
Color 7365;sapphire (blue)
Are you still looking?

Bezoar10