The New York Times has an article about the difficulties that furniture manufacturers face in describing a lot of new designs that aren't exactly traditional or contemporary or anything else that has a recognized name:

How do you label a serpentine sectional with a tufted back, scrolled arms and tapered wooden legs, that looks traditional when upholstered in chestnut leather, but sleek and contemporary in white ultrasuede? Or an armless corner chair with slightly flared backs, buttonless tufts and an attached flat cushion?

Here is a link that might be useful: Marketing Décor for a Conflicted Era