Great article. Even though I'm older than their typical reader, I always looked forward to the mag coming in the mail.

I'd save it and take it to bed with me for some night time reading.

Thanks.

I never even heard of it. Boo. :(

They had a growing audience of readers, but a declining number of advertisers.

I don't know a thing about business, but I would have fired the people selling the ads first! I feel that Domino was the victim of the low morale present in the industry right now. That no one could find an innovative way to market the magazine seems dismissive of the importance of its readers.

It's a shame Conde Nast doesn't value Dominos young (and young in spirit) readers.

It was a great magazine because it filled a niche in the design magazine genre. The price points were all over the place from off-the-sidewalk to $7000 Kelly Wearstler trinket boxes.

I think if you only read design magazines that address your particular demographic or price point, you can miss a lot. Domino didn't hesitate to cover ideas from all across the board and I will miss it.