I have BM Regal in the Pearl finish in my kitchen and I do not think it is shiny - I would not hesitate to use it other areas. I think it is considered their satin finish. For lack of a better word, it looks creamy.

It is hard as concrete - I don't have a backsplash and grease splatters do not stain/penetrate.

I've used the SW Super Paint line; it's reasonably priced (if you catch a 30% sale), but it only comes in flat, satin, and a higher gloss (I think). No eggshell, pearl, etc., but since you need scrubbable, satin is probably what you want anyway. By the way, my SW stores has a 30% off sale now through Sept 5th, and toward the end of September is their big 40% off sale that only happens a few times per year.

I know you said SW, but I much prefer BM. I've been very happy with their builder grade Super Spec line, but they are phasing it out. I've recently tried their Ben line (mixed with the new generation pigments, low VOC, etc.) and am very happy with it. It's right around $30/gal, which I think is fantastic.

Two years ago I painted the living room with SW Duration, and was totally delighted with the coverage and performance. I repainted the same room in a different color this summer, using the SW Cashmere. Still great coverage, but I found, with experience, that I preferred the Duration. It seemed to go on easier. Both paints were satin finish, which is easy to clean and scrubbable, but don't have a high sheen.

I've tried a lot of paints and I'm 100% convinced that a truly washable/scrubbable, matte paint doesn't exist.

But since you only wanted opinions on SW paints...

SW Duration Home is considered "washable" - you are supposed to be able to gently wipe it down with something.

SW Harmony is considered "scrubbable" - you are supposed to be able to wipe vigorously.

IME both fail miserably at that description, and per SW salesperson & regional rep -- it's an overstated claim.

The rep suggested that if you ARE going to try and wipe/wash it, use slightly soapy (mild dish soap) water. Something about the soap helping to lubricate the paint so it wasn't removed as easily. IDK. I've never found a matte paint that I could hit with say a microfiber cloth or a magic eraser or something, and not see it later on. Ever. Except for a Behr matte enamel I once used in a bathroom, and that was mostly due to the lighting... and the paint was miserable to use.

SW Cashmere is my favorite SW finish, but it is neither wipeable nor scrubbable. It's not touchable. It's not even lookable. If you look at it, the humidity from your eyes will leave little dots on the wall. If you breathe in a room painted with it, your exhalations will burnish the walls. But it's shore purty.

I promise the BM Regal Pearl finish is scrubbable! I am constantly wiping spots off the wall behind the range (grease, tomato sauce, etc), but I have only used soapy dishwater (Dawn). There is no chalking at all.

Honestly, I would not hesitate a minute to spray a little 409 or Fantastik type household cleaner on it if I needed to. It has been up 4 years and it feels like a paint that could be scrubbed down all over to make it last at least 10.

I plan to use the same finish in my bath later in the fall.

Tuesday

I used SW Duration on the walls in the main living areas a few years ago and have been very happy with the paint so far. It's washable but I can't speak to the matte finish since I used satin. I think it's very similar to the BM Regal in a few of our other rooms.

I used ProClassic on all trim and am very happy with the paint.

Thanks! I surely don't have to be 100% committed to SW. I've also used BM quite a bit in the beginning. It didn't ever come to a quality issue - just a samples thing so I ended up living at SW w/ their CTG's.

Honestly the only SW color at this time that I am using is High Reflectance White which is a base color so can't be done in BM. The rest of the colors are BM.

I'm so glad I'm asking you guys first!