Wolf is one of the brands that suffer from UMRP - universal minimum retail price - that's the lowest price the distributor allows an authorized dealer to sell the appliance for - (they can sell it higher :-). You may find different pricing in different regions, but you won't be able to get dealers to compete within your area. Although many of us consider it price fixing, the U.S. Supreme court recently ruled that it is legal - there's competition between brands!

I don't know about 48, but I priced a 36" dual fuel at about 6.5K. Sounds like a reasonable increase for something 12" wider with an extra oven.

(Not that I think 10K is reasonable for a cooking appliance, but you know what I mean. :) I am not getting the Wolf. It's pretty, but I'm too cheap and don't have adequate ventilation anyway.

Thanks. We just heard from a friend in southern California who called her appliance shop and was quoted $10,200. I'm not sure if the difference is a healthier profit margin here or just regional differences. But we're in the same ballpark, which makes us feel a little better.

I just paid $9,999 in December for a 48" dual fuel Wolf w/ 2 ovens. I was told the prices were being bumped up by Wolf in January so I did it in Dec.

I just paid $9998 for mine, but the pricing was actually set last fall. (This was a partial price increase, but I refused to pay the $10,200 they tried to move it up to since their previous offer was binding for 12 months). It's a crazy price, but it was just delivered Friday and it looks absolutely wonderful (can't wait for it to be hooked up and functional!)

Pricing options include the choice of open or closed seal, self clean and/or dual fuel/all gas. Make sure the price is appropriate fo the options you have selected...