It's way cheaper at Home Depot - they have Rustoleum brand and it's maybe $11 for a quart. They even have a kind that you can tint to one of about 20 colors, but that was a little more expensive IIRC. It holds up well too - I made a chalkboard for our kitchen at least 5 years ago that is used daily for grocyery lists, etc. and it has held up perfectly.

A quart goes pretty far too -- we did all those big sliding closet doors in our basement on less than a quart.

I got mine at HD. I think it was Rustoleum. I painted a piece of plywood (covers the entrance to the attic eave in the bonus room) and it went on like silk, dried with nary a brush mark. I did use 4 coats since I knew my little grandchildren would be using it a lot (and they do).
Dee

Make your own?

Here is a link that might be useful: custom color chalkboard paint

Fantastic - thank you! I just have 1 wall to do in our DR so I think the qt. will do just fine.

It may be a bit more, but this is the best stuff out there in my opinion. If you go cheap you get cheap and the smudges are hard to get off even with water.

Here is a link that might be useful: [Chalkboard paint[(https://www.houzz.com/products/hudson-chalkboard-paint-prvw-vr~277905)