Interesting fireplace set up. It has a lot of potential. What, specifically, do you dislike about your fireplace now? What does making it "pop" mean to you? Do you want it to be a focal point in the room? If so, would you respond to this thread and attach more photos of the room to your reply?

Some preliminary recommendations:
- Pull everything off of the fireplace -- all accessories. Return only those accessories that contrast the white and offer some striking impact to the overall look. Stand close-ish to the fireplace and observe. Walk out of the room. Return and look at it from several other angles farther away. Give this process some time. Decide whether you need to source new accessories from either another part of your house or from a design shop.

- White/empty space is a good thing. If there are too many accessories and items in close proximity to each other -- nothing will stand out -- including the fireplace. The goose needs to move back from the fireplace. It's distracting from the focal point.

- Paint out the trim at the top and the right of the white fireplace. Make it all white instead of that skinny red line around it. Paint out the wood box so that it is white also. The dark red wood box is competing with the actual firebox.

- If you want to paint the fireplace a different color than white, apply the above tips to the new paint color/job-- as long as it's a color that contrasts with the red.

- Above the chair rail to the right of the fireplace, it is cream. To the left, it is red. I think all these changes and asymmetry are taking away from any impact your fireplace can muster.