Poor Lisa. ;) I don't know what everywhere means. I've only heard it a few times on TV. Have the CD in the car. Haven't listened to all of it yet.

Lisa, I couldn't agree more! I thought I was the only one.

I actually haven't heard it yet. Had the radio tuned to something other than NPR this weekend in hopes of catching it,but no dice.

I may have heard it while watching Hulu last week, but not sure. It was only a few lines, so not overwhelmed here. This is why I rarely listen to the radio and when I do it's Christian or Classic Rock. If I have music on it's usually my Youtube playlists or my iPod playing Fogelberg.

Keeping in mind that Adele is not my genre of music. I do not own her CD and she's not downloaded on my playlist. Until last week, I wasn't sure who she was.

In the past 36 hours, the Adele references I've come across:

1. At Thanksgiving, a relative referenced an Adele Hello spoof in Saturday Night Live.

2. I looked up the SNL spoof to learn who she was and what this song was about. I don't get it.

3. While shopping in my local grocer, Adele's Hello played.

4. While waiting in line at said grocer, Adele is on cover of tabloid magazines.

5. While walking with friend at local track, Adele is playing... Hello played twice in 1 hour.

6. When stopping by orthodontist to reschedule appt., Adele's Hello played in background.

7. While running some initial holiday errands at local outdoor mall, Adele's Hello played in background again.

8. Catching up on NYTimes, Adele is featured.

Forbes claims Adele's popularity is not due to marketing. Really? Because I've not purchased any of her work and am not even remotely interested in her music. Yet I am exposed to her music more than that which I'm actually interested in hearing. That's marketing, folks. A la Kardashian style.

She is heavily marketed, this new album is being promoted relentlessly. I like her voice for some types of music but not the type she sings. Her song Hello is a sad waste of any halfway decent voice because it is a simple tune with a range of only about five or six notes.

I also can't stand the pretentious celebrities who go by one name. Count me as another person completely disinterested in Adele.

Editing to add, I felt exactly the same about that insipid song from Frozen!

I guess I live under a rock as I hadn't heard it, so I just went to listen. It seems very Adele.... But I don't listen to current music so unlikely to get inundated with it...here, under this rock.

Lol, Annie, I may join you. We usually listen to a soft jazz station on Sirius XM at the office but occasionally it's turned to a pop channel. We have a rule, thoug, for every hour someone has it on country music I get an equal opportunity hour for opera. Needless to say, they don't listen to much country!

I think I might like her voice but her songs, besides all sounding the same, are so depressing. I've managed to avoid that song until I saw the SNL skit.

Not Adele but pop-country radio related:

I rarely listen to the radio because 4 minutes of music after 15 minutes of commercials annoys me. The result is I am basically musically illiterate. That's okay, I can live with it.

Once when I did hear a pop-country song and she's going to key his car and beat it with a baseball bat. Wow, nice. I text my sister about this crazy song and she replies LOL that's Carrie Underwood. What?! I knew she sang pop-country but I guess I thought it would be nice songs about loyal dogs and America and rainbows, not psycho stuff. She looks so sweet and innocent.

I haven't heard it either, but I do think she has an amazing singing voice, but one that is unique enough that it could get "old" fast. She's smart to pace her career, IMO. I LOVED "Skyfall", the them song she sang for the movie.

I enjoy Adele songs in small doses. What I do love about her is that she seems so charming and has a great bawdy laugh. She always looks fabulous when she is out in public. (Which she should because she has tons of $ and lots of help.) To add to her cachet, she even has a handsome body guard.

I must be a plebian. I love it.

I like her, always enjoy watching her sing and am happy for her this new album is a success. That she has a great voice and is a songwriter and isn't a clone of so many other female singers is part of what makes her so interesting.

I love it too, I've been a fan since 19. I would rather her than any of those horrible reality stars or no-singing pop stars.

She was on Jimmy Kimmel and sang Hello with the Roots playing children's 'musical band' instruments, and it's wonderful. I bought the CD and had her on shuffle yesterday with some other women singer/songwriters and, while I love her music, I have to admit that the screaming on some of the songs made me grateful I had some old Joan Baez and some Lady Antebellum mixed in.

I'm not an Adele fan, but dh likes her music quite a bit. I don't think it is apt to compare her to the kardashians. She has an actual talent. Musicians have been celebrities and their music has been marketed for decades, that isn't the same thing as the Kardashian-no-talent version of celebrity IMO.

Haha, I had to google Adele's bodyguard, quite popular, it seems!

She is heavily marketed, this new album is being promoted relentlessly.

That's because she's not streaming. She's doing it the old fashioned way.

I didn't mean to offend anyone's musical preferences which are of course very personal. I'm sure she's got a lot of talent. My commentary is on the marketing of her which is overdone, and, yes, very Kardashian-like in that you can't get away from it. It's everywhere. And it includes matters that have nothing to do with her music, like how love changed her and pictures of her hot bodyguard and so on.

Lisa, sounds like there's something else going on. Take a deep breath. This too shall pass.

My only Adele exposure since her new album came out is the local radio station I listen to. I have heard "hello" twice. That's it.

I think the central feature of the Kardashians is that they are famous for being famous, a la Paris Hilton. No talent. Lots of people and things are marketed relentlessly. Taylor Swift, Apple products, etc. But there is something actually there, whether you like it or not. Unlike the Kardashiasns where there isn't any there there.

The Kardashians have loads of talent--their business acumen in using social media and media manipulation is second to none. If I hear Adele every time I walk into a grocery store and in the tabloids then her marketing team is on that path as well. Just not as far along.

I love Adele's gorgeous, powerful voice and I've really enjoyed her music in the past. But I'm not so crazy about this new album of hers. DD was just home for a week over Thanksgiving break and must have played it for us (her) off her iPhone everytime we headed out someplace in my car. The beautiful Adele voice is still there. The talent is still there, but the context is just too depressing for me. I kept making DD play Skyfall instead (lol).

Lisa.......I don't think the Kardsashians have any talents whatsoever, business or otherwise. They are famous only because of the exploitive machine behind them....same as Paris Hilton 10 years ago.

Adele is very talented but for me her voice starts to grate rather quickly and I'm not crazy about the pop songs she sings. I would never buy her CD's or download her music. Hearing her occasionally on the car radio is enough. I felt the same way about Celine Dion.

Adele is not really on my radar, though it seems I hear her new song whenever I'm in a store. Nothing about her interests me, dh or any of our kids, but none of us listen to mass marketed pop music.

I certainly don't get the hype over "Hello." I just don't think it's that great of a song.

I liked Hello the first time I heard it--even the second and the third. But, the 50th...not so much LOL! The pop station I listen to plays it about 2x and hour. I am curious to hear the other songs on the album--I have not heard them on the radio yet.

Lisa, you are right--some excellent marketing!

Oh, no, I understand. Everything is about the marketing, and the amount of media (traditional and "social") is overwhelming now. She was "underground" a few years ago, same with The Weeknd. I don't typically buy the usual pop stuff, I listen to college radio, First Wave, Heart and Soul, and the alternative music channels on SiriusXM, and I don't know who most of these people are these days. I'm really waiting for the new Radiohead. :-)

"you are right--some excellent marketing!"

If it were excellent marketing, it wouldn't be driving people crazy or away. I try to stay clear of all things commercial. Guess I am doing a good job since I am not familiar with Hello nor do I feel inundated with Adele. I have always loved her soulful voice and the songs that I've heard.

I heard about it from a neighbor but haven't heard it which is not surprising since we don't watch network or cable TV or listen to the radio other than news podcasts. I have liked some of her songs.

It's everywhere where you are going because you are in or near the target demographic and the song & album has monstrous popularity. Thus, it seems to follow you because those people programming the background music think it fits you. The album is #1 on iTunes in 110 countries. It set one week album sale numbers that crushed previous records, back when people actually bought or downloaded albums. That is what is remarkable --- the music industry album sales total volume is down 60 to 70% from its peak, when the prior record was set. And the sales record was still crushed.

OMG...that song just popped on the radio here at work as I'm reading this post...and I want to scream...I am SO sick of that song!!! I literally have to change the station in the car when it comes on...SO SO OVER it!!!

Had to laugh b/c dd and I just got back from the store and it came on the radio in the car. I'm am SO sick of that song but my daughter loves it and will never let me change the station. So tonight, I started yelling at the radio, as the song was playing, "Adele, he's not answering the phone b/c he's screening his calls and doesn't want to talk to you. He is OVER you and has moved on, so get over it, get a life and stop calling him!!!" Did got annoyed and said I was ruining the song for her. But seriously, what an annoying, way overplayed song.

I don't think I've overheard it. I'd enjoy Adele singing the phone book.

I really liked her previous album but I'm not enjoying this one as much.

I wouldn't ban her from my home ...... that honor is reserved for Celine Dion and Idina Menzel.

Celine could sing in my home, as long as I didn't have to watch her do it. I don't care for the chest thumping stage things she does.

The cave I live in is REAL dark, I guess. I had never heard Adele's Hello, so I just looked it up on YouTube.

I listened to her sing 2 lines. That was enough. How depressing.

I ran into Adele on the YouTube SNL T-day spoof. I've seen articles here and there online. That's it.

Mind you, right now I'm living in a cave, stuck at home and can't drive myself anywhere. I listen to my own music/playlists, and when I've gotten rides to the bank or the doctor's, the radio wasn't on.

Okay, finally something I can be thankful about from this broken leg! (The bits I heard on the SNL skit were truely enough.)

I clicked on the video of Hello when it was posted on FB back at the album launch. Got impatient watching her noodling around driving, making tea, and then gave up after a moment or two of the song. It just didn't move me, someone belting out a Power Ballad. And that's all I know about Adele. Oh, I also tried to listen to the vocal track from SNL that's all over the interwebs, and got bored with that after a moment as well.

I guess I'm not as exposed to pop music as I thought I was. I've only heard the song once. It's okay. I don't think Adele uses her amazing voice to it's fullest potential.

At least you haven't had One Direction's "Story Of My Life" running nonstop through your head for the past 17.5 hours. (Or have you? ;-))

I've only ever heard Hello one time. I have enjoyed Adele's other songs. Wait a few weeks and it will die down. I am with Maire-Cate. I want to hurl at the sight AND the sound of Celine Dion.

Our local weather and traffic folks have created a holiday parody of Hello...just for fun.

Hello parody