I would move the buffalo to the center and put the word Lookout across the top and Gardens under the buffalo and then location info across the bottom in small text. Or if you want to keep the business name together have Lookout Gardens at the top (2 lines) and the location words across the bottom. I wouldn't stack any important words the way you show Lookout Gardens - you want the biz name to be the easiest thing to read (biggest, brightest, boldest).

Do you have a buffalo image already? Having him charging at you is very powerful but a difficult angle to draw or photograph since they are so dark. If you want a more stylized image, like a basic silhouette or cartoon style image it may be easier to achieve - it kinda depends on how much detail you want in your logo, which depends on how you plan on presenting it (full color and large, black and white and small).

If your logo will be used small for the most part - like on business cards and flyers, I would have the buffalo be your mascot image and just list off the veggies you grow or put the words Vegetable Farm or something similar across the bottom of the design. If you plan on having big banners and posters made then go all out and put a lot of detail into the design. You don't want to be too cluttered or else it will get confusing for people that have never seen it. I think having him busting through veggies would be fun, with stuff flying off in all directions but it may not sell the idea of 'vegetable farm". You also want to make sure it doesn't look like you're selling buffalo meat (unless you are).

you may want to consider taking your ideas to Vista print. We use them to create our "brand" . Your farm name needs to be big. that is what you want people to know.

I would go to a local printer and ask for their help and advice, if you can't do Vista. I love JNJ Farms sign.

As a logo, it's too busy and hard to read vertical text. And why the buffalo? You aren't ranching buffalo are you?

Do you need to keep the "Spearfish Valley South Dakota? (abbreviate SD no matter what you do)

If you want to keep the buffalo, do something different with it - hook it to a plow, have it standing up and hoeing the veggies, show the head with a wreath of tomatoes and corn.

=========================

LOOKOUT GARDENS (big and easy to read, normal text orientation, dark on light with no graphics behind it)

BUFFALO DOING SOMETHING UNIQUE, simple line art

contact info (phone, e-mail, website) (smaller text, must be easy to read, normal text orientation, dark on light with no graphics behind it)

===========================

Advertising must pass several tests:

Can you read it on a billboard going past it at 70MPH?

If it will be used on business cards, can you read it in a restaurant without taking it to the toilets for better lighting?

Can it be confused with any competitors logos?

On my banner, I made sure the farm name was right in the middle and bold. When I started my farm, I had a smaller banner made with the farm name across the top. People didn't know the farm name. This banner is $35 well spent. Also consider shirts, business cards, hats with you logo.

I would agree that the logo is busy. The "logo" should be as simple as possible because it's the foundation on which all your branding and promotional material is built. That doesn't mean that you can't have graphics of vegetables or the like on signage and other materials, but you don't want them to get in the way of the identifying character of the brand and logo.

The buffalo is definitely neat (and props for being able to sketch something like that!) and can have a place in your brand for sure, but make sure that it works for you, not against you.

I also went to Vista Print to have my banner and promotional material made and this is what it looks like:

Keep an eye on their website if you want to use them. They regularly have *great* sales.