These are not the same as villosa and are not even villosa hybrids ("alumroot" is just a common name for heuchera). These are considered x brizoides hybrids and have parentage including H. sanguinea, H. americana and H. micrantha. They will probably not hold up that well to high summer humidity. These are some of the oldest heuchera hybrids, developed beginning in the 30's in the UK.

ugh, they were on sale for around $4 a quart, they looked pretty good quality too. I knew if it is at a big box store to always ask yall first ! haha