Please contact Postcard from Paris in Greenville SC for this information. They did the interiors on this home and are also noted on Houzz. Thanks.

Likely will need to use paint. Try cross posting in the paint forum.

Oh my gosh, cant wait to see the finished product!

The office 'paint' is faux painted/stained. You could always hire out and get it faux painted, but you'll have to go a lot lighter than the office stain otherwise you'll lose the contrast between the walls and the floors. Your wood looks very nice; so it would be worth the money to hire it out and create a beautiful room.

20K and a terrible fakey fake unnatural cold result that is going off trend? Why would you even want to change that valuable wonderful original wood to that?

OMG those floors and walls are clashing horribly. I don't think that faux grey wash look is really going to help. Embrace the real wood paneling you have and get rid of those awful grey floors.

Are those new wood or tile floors? Should have dealt with the paneling color first. The faux trend has faded, I'd paint it white if you have to keep those floors.

Agree, gray flooring is a big problem. Is it LVP? The gray trend has passed so I wouldn’t spend my money there. Perhaps in some furniture pieces you can add some features with those wood tones.

I think that the wood staining is the way to go here because if you look into the other rooms in the photo, the wood floor continues throughout. That floor sets the tone for the home, and the wood walls are in poor contrast to the floor. I'm sure the cost for the flooring far exceeds the cost to stain the wood walls. The owner needs to get quotes for faux staining of the wood walls and compare the quote cost to ripping up the flooring throughout the home.

Another alternative the homeowner could consider is using a DYI Minwax Polyshade coating which can go right over the existing polyurethane finish, so you can change the color of the finished wood, without removing the existing finish.

https://www.minwax.com/wood-products/one-step-stain-and-finishes/minwax-polyshades

I would start with great rugs and furniture and lighting. Right now, all you see is wood walls and jarring gray flooring.

I agree Sophie 100%. People just don't use their brains.

I hate the whole grey floor trend. Now that being said, I don't understand why the floor clashes. It doesn't. I mean its grey, grey is a neutral color that goes with everything. But there are a million other flooring options that would have been better suited for that room. Not a butt ugly, trendy, weathered deck looking floor.

Jeezzz...Montana - what you said was not nice.

Stefan...I agree with others, it's your floor. Look at the coolness of your inspiration photo and the warmth of your room - big difference. Do you want cool(not in that way)...Good Luck.

Landed From Mars is always to be avoided. That floor Landed From Mars. And will always be 100% wrong for that house. Getting rid of it now is far cheaper than changing the entire house around it.

Those who think it will be cheap or easy to change that paneling have zero experience in actually doing anything like that.

If you want to change the color, you can try gel stain in a small area. There are many colors to choose from. I use them on furniture.

I vote to paint the ceiling Kendall charcoal, similiar to the picture above. That is a great combination.

Stefan, I like your floors, the paneling as is, and think your room , with its great volume has so much potential. The cool and the warm tones just need to be balanced . LOVE Flo’s idea of painting the ceiling a deep charcoal, so the ceiling and floors relate to each other. The warmth of the paneling then will look intentional and rich as a counter balance. Continuing to mix the grays and the tans in your decor will tie it all together. ( BTW , notice the floor in your inspiration office picture is dark - so it contrasts the paneling - which is not your situation . I would not touch the walls in the sense of trying to make them more like your floors .) Sending another inspiration room that shows a balance of cool grays and warm tan/wood tones - also, some rugs that would tie things together.—- Really think this room could be stunning and dramatic , if you paint the ceiling charcoal - AND , it is the easiest, least costly, least labor- intensive solution. As a side note, you might consider removing the thin molding strips that comprise the paneling over the fireplace only , so you could feature a large piece of art there. ( the smaller shapes are kind of wonky there ) You could leave the wood underneath those strips as is or paint that section of wall only.

Shirlpp, ( auto correct kept trying to write your name as Whirlpool , LOL :))) - Note - Tony Montana is not the OP. :)

It is NOT easy to paint/stain the wood the way you like it so think twice about that . Obviously you don't like the paneling ..but you like the floor ..so paint your walls white ...for a sensational large living room or if you like cozy/modern /elegant ..how about black and then decorate that cool space ...great place to entertain , good luck ...! Or just change the floor ..perhaps stain it black ........?? Options galore ...

Gorgeous work!

niccidhg....I was commenting out the last sentence that Tony Montana wrote and it says:

Not a butt ugly, trendy, weathered deck looking floor.

Matching the paneling by going grey will make the room look terrible. If you don’t want to stain it darker, the go with a white paint. I strongly advise getting a color expert first.
Having said that, I’d first try some of the furniture and rug ideas that were offered. Many empty rooms look terrible, but with the right fabrics, rug and furniture, this room can be great.
Doing something to the paneling later might be a better idea.
(If you had a different floor, would you keep the paneling as is? If so, you may have the money to change the floor in the future.)

Maybe Stefan just bought this place and is looking for help? Let's not blame him for the floors if he isn't responsible for the choice.
Stefan, we Houzzers can sometimes get rough. We often don't agree with something a person has already done before posting a design dilemma.
If you in fact are responsible for the flooring choice, what were you thinking? I prefer to believe you just bought this place.
We usually suggest a plan for the whole space be researched before doing anything more permanent than painting a wall.
My opinion is that the gray floor doesn't belong in this room with the nice paneling and the red brick fireplace. If the floor is staying, my first choice would be to cover it with wall-to- wall carpet that works with the paneling. Otherwise, you need to paint the brick and the paneling....and not add any more gray. Adding to a mistake does not correct the mistake.

shirlpp - oh - I see it now - part of your text was not there before . So sorry. ( I could have misread it - I reread it several times but maybe I was not awake lol . Also, Houzz has been a little crazy lately ?!? Again , sorry about that. :)

Re Flo Mangan - blue ceiling and top of paneling = WOW! In a million years I would not have thought of that. Beautiful. This is why the pros are so good.

nicely done

If you like the idea of painting ceiling, bring in blues. That will moderate wood and gray flooring for a unifying color. BM Van Deusen Blue would work well. I would avoid grays. That then allows for gray, tans, leathers in furnishings. A couple pillows and great rug and you will have an amazing room! I can see it. Can you?

Here are some pictures of BM Van Deusen Blue.

I would paint panels white. Beams stain to remove some yellow/orange undertone. Probably whitewash brick on fireplace. Place would be warm when you set your furniture, rugs, art.

Tony, modern design wasn't invented yesterday. If you look at the rest of the house it doesn't look traditional or with heavy paneling. Definitely not historical house. I was trying to help OP to see other options when your comments was expressing your personal hate to grey in most unhelpful and rude way. I enjoy posting on this site when I feel my comments can be helpful for OP. Hope you will try to do the same.

@sofikbr, All I'm gonna say is if you had two rooms. One was done exactly like the OP's and one was done like the way your suggesting. The OP's would be much more expensive. Today's "modern design" is designed with only one thing in mind. CHEAP. So they can still charge around the same prices and make bigger profits.

IMO the floors do not work with the wood and the inspiration pic is a horrible finish on that wood . If you dislike the wood I would paint it instead of trying to do that awful finish which when done will look like you tried to match the floors and missed.

The more I think about it the more i think the wood would look amazing painted. And I really like sofikbr's idea of whitewashing or painting the brick.

Stefan - i hope you really think about whether you want to paint wood and or your brick. Once you prep and paint these elements, there is no going back. I would try the blue on ceiling first. Easier project and easier to reverse if you don’t like. Of course, it is your home so hoping you get a look you love.

It is plywood with applied box store moldings, fine wood? The moldings are too small for the size of the panels used.

This is the perfect wood to try a finish on as that is exactly what it was meant to be.

You can also try upgrading the moldings to a thicker or rail and stile version.

I would remove the applied moldings and use REAL wood, maybe a walnut or? and build a wainscoting system. You could also buy PSA veneer and apply to the inner panels.

Why do this? Because it won't cost much more then the faux finish. The paneling gives you a semi flat substrate to add rails, stiles, and the veneer.

If your going to paint do the above but use MDF for the wainscoting effect.

You could easily make that show stopper for less ten you think the base is already there.