Epoxy might work, but you need to consider the heat from tires when you pull in on a hot day. It needs to be a really good quality finish to hold up to a red hot tire sitting on top of it. You need to find a company that knows how to do it properly.

If you have a lot of money in your budget, another option is to install Race Deck over the floor https://racedeck.com/.  You can make any pattern you want, and make it completely color coordinated.

Bruce

We installed Race Deck. Residing in Northern IL it provides an insulating quality and also separates tires from concrete. Easy clean and any water that passes through the seams, drains. Epoxy should be professionally instslled and still may perl

Al Otto - put it down several years ago and bought extra in order to replace any that might become damaged. Along with the door edging it killed 2-grand for an oversized 2-car. Know some garage speciality stores carry the brand and it is available on-line plus in 3 different load support densities. Also various colors to create a design. Snap together installation so only need to trim two edges to fit, took only a few hours. Very happy with product.

Don’t know your climate but we have snow and I just use a mop during winter. Hope this helps.