There's Chinese characters on the website. They are out of Taiwan. The thickness is 5.5mm. It has a 20mil wear layer. It uses the "Unilin" click system which is the Chinese variant of Uniclick. It is supposed to be a WPC or SPC core.

In the installation instructions they repeatedly state the floor "... and not be exposed to direct sunlight."

Here's a lovely warning:

You can purchase Artisan products exclusively through your local Artisan Certified Retailer. However, our products are not authorized for sale online. Even though you may find our products for sale on the Internet, if you choose to purchase from non-authorized websites or out of state, Artisan is unable to honor any warranty claims, returns or exchanges.

At 1.99/sf....what do you think?

I am considering this exact product myself and/or a republic floor SPC product. I have a sample of howell mountain which is very similar in tone to Reppublic Floors Water Oak spc without the knots. This Innova also comes in a herringbone pattern. Both have 20 mil wear layer. I am wondering if I should go with the Republic Floor because it is 8mm think compared to the Innova 5.5 (or 6) mm. I am wondering if the difference in thickness means the Republic had a better sound quality.

I have had two different sales people (two different companies that also install) recommend the Innova product saying it is a very good product. I think I am paying closer to $4 sf. Would love to hear if anyone has experience with it.

We are considering Howell Mountain LVP by Innova, too. Has anyone installed yet and would you share pictures?

Did anyone purchase and install this?

We came very close to purchasing, but ended up going with a engineered hardwood floor instead of LVP. We felt this flooring was too thin, which made for a less pleasant sound that hardwood, for our vaulted ceiling room. We also felt that all of our natural sunlinght coming in would affect the color and tone of the flooring. We live in super sunny Texas and have lots of windows. I must say that I do love this flooing for its color, natural-like texture, low price, and versatility. You lay the thinner boards in a zig-zag pattern or get the thicker boards and lay them straight. Good luck and post pictures here if you end up getting it!