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Brown is back!? Whaaat?

2 years ago
last modified: 2 years ago

Real Simple, 6 Kitchen Cabinet Trends You’ll See in 2024

One huge trend we’re seeing across the board in design is the color brown and anything brown-adjacent, especially woods. Going overboard with wood in rooms by way of wall paneling and layering large furniture pieces of different species is especially in vogue because it adds an intense organic warmth and texture.

Speaking of warm colors, red and orange undertones are slowly creeping into wood kitchen cabinets. (This is in addition to the light wood grains we mentioned earlier.) It’s a trend that makes sense from a design perspective—earthy paint shades like clay and terracotta have been the buzz for a few years now so it’s natural for those reddish hues to spill into other materials. MasterBrand says, “Hues of warm orange-reds are showing up on walls, furnishings, and decor, adding depth and character to interiors and providing a visual focal point that effortlessly draws the eye in and sparks interest without taking away from a neutral, earthy space.”

ElleDecor 2024 Kitchen trends, These 2024 Kitchen Trends Are Already Coming in Hot

Mixing light or dark-stained woods in with saturated colors also is big. “I think a balance of painted and wood cabinetry is really important,” says Macuga. “Color can provide a space with personality and charm, and stained woods give a space a feeling of warmth and depth.”



Hello, pendulum.

The thing that always gets me is the tone in these pieces. Whatever happens to be in vogue, they give a reason and that's that. They make it sound as if there is no other way to look at it. So when all white kitchens were it, we were told that it was timeless, sanitary, and light-filled and that was why it was the right choice, period.

Something else comes in style, and then they go back and deride white as cold and boring.

But at the time no one writes what they should, which would be "No style is timeless, but white K are popular among those who want to maximize light and like utilitarian K and BA spaces, even though some whites are cold and some prefer more color in their spaces."

Comments (35)

  • 2 years ago

    While I have an orangish/red antique armoire (first piece DH and I purchaesd together), this wood tone will never appear in my kitchen cabinets.


    The thing about the shared photo, the color palette is very drab, making this room depressing for me. The style is nothing new (not the point of the article).

  • 2 years ago

    This is the sentence that stops me in my tracks: One huge trend we’re seeing across the board in design is the color brown and anything brown-adjacent,

  • 2 years ago

    LOL. Brown! So cool! So new and groundbreaking!

    mtnrdredux_gw thanked Sueb20
  • 2 years ago
    last modified: 2 years ago

    It is exactly the pendulum.

    I always remember my basic economics classes and dear Thorstein Veblen. (conspicuous consumption). I thought he was the one who also coined the phrase planned obsolescence but I learned it was Bernard London. Planned Obsolescence

    Anyway, I've always noticed that even when the formerly undesired comes back into fashion, it's tweaked a bit so that the really old is not quite what is desired.

    Editing to add, while we do enjoy new and refreshed ideas for decorating, I think if "they" did not try to bring in something new, once the majority of kitchens were white, how could they start the itch to think about remodeling and un-dating our homes?

  • 2 years ago

    How else are they going to sell new wood products, if they don't change the trend? I wonder how far this is planned in advance....I can see the meeting now. Wood cues late 2023. Full on wood in 2024/2025. (New homes 2024, remodels in full swing 2025) Introduce paint again late 2025.

  • 2 years ago

    It's really a beautiful thing when you don't care anymore. And you can embrace what you have if you actually like it and even if it's out of date..

  • 2 years ago

    Over the last 4 years I've followed a local designer (very small time, not a big name) on Instagram. Designer may be the wrong term because she doesn't do 'from scratch' rooms and mostly showcases her own home and the constantly swinging door of resale pieces she buys then resells and rearranges room to room. All her case-goods are varying shades of brown. The first time I saw one of the rooms it struck me as slightly old fashioned until I looked more closely at the textures, fabrics and details. Maybe because I've been looking at it for a while my eye is not only accustomed to brown but I find it very appealing. The look is at once timeless and new but part of that is due to a deft hand in combining details. I like the look in the photo above.

  • 2 years ago

    I admit I like the milk chocolate color of those kitchen cabinets, but the floor should have been a pale travertine.


    I’m still trying to live comfortably in a world where ”brown-adjacent” is an acceptable term on any platform other than an SNL skit.

  • 2 years ago

    Back when there were 10-12 issues of a magazine in a year, and they had to be editorially selective, you didn't read things like this.

    You can read two "articles" in the same week coming out of the same place that contradict each other. And they sound like they are written by unpaid interns using AI.

    So I don't read any of it anymore.

    I just look at pictures.

  • 2 years ago

    Yes! Years ago, I could learn reading magazine articles. Or at least get tips. Not anymore. I also skip the artcles and have cut down magazines to a few. Same with just IG pics.


    I am not opposed to brown furniture, many we've had for 40+ years. But I would not want a room with just brown pieces.

  • 2 years ago

    Take out all the flowers and greenery in OP photo and what are you left with - brown and grey. Is there another photo of that room because it looks like a butlers pantry and not a kitchen.

    Anyway brown and grey combination, for me is so drab. And living where I do I never jumped on the grey bandwagon.

    The one trend trap I did fall into was the 2010 one where you were supposed to have white or creams everywhere and bring interest in through textures (baskets) and colours in through pillows. But that stuff is temporary and there was no permanent attachment to colour. This time around in our new build there will be permanent colour in the kitchen and throughout the house.

    And what does brown-adjacent mean? is that adjacent on the paint swatches or ????

    And personal note - I detest the colour red (mainly because it looks awful on me) and I work really hard at keeping red and in all of its iterations out of our house.

  • 2 years ago

    This latest New has been brewing for a while. I agree but I think Springroz used way too short time spans. People are still liking and doing white cabinetry. Those trends last a lot longer. That said though, from here on out for sure the vast majority of new builds will be featuring a lot more wood (as in unpainted) cabinets. By 2030, white will still be ok but it will be dated.

    I imagine we'll be seeing posts about can I remove paint from my cabinets.........

  • 2 years ago

    Yup - seems like most everything comes around again. I've mentioned several times that I don't mind dated as long as I personally like it and the condition and craftsmanshhip are good, I've bought more than one "dated" home, left things as they were and by the time I moved out my stuff was in vogue. And i'm delighted I found a house to buy with stained wood cabinets which I personally prefer over painted white. That wasn't easy - most were white.

  • 2 years ago

    Hurray, my kitchen is back in style. Just in the nick of time, since Ive been thinking of (but never will) remodeling. When I took the realtor through my mom’s house she started talking about how someone would surely paint all the beautiful builtin wood cabinetry throughout the house. A knife in my heart!

    Ive lived long enough to see old stuff become new again. For example, the wide leg jeans that are popular now are exactly the same as what we called elephant pants in the late ’60s, early ‘70s. And the width of men’s ties!

    Mtn, good point. Why do the people who write articles like these have to diss the previous trend?

  • 2 years ago

    I have nothing against white kitchens and have even chosen white before but honestly i am very bored by them after years of over saturation. Just like grey and navy seemed refreshing alternatives to white a few years ago, wood tones seem exciting and new compared to painted finishes.


    I think trends are a marketing ploy but they can only take hold after the public tires of the past trend. Painted kitchens have jumped the shark for now just like golden oak jumped the shark in 2000 to make way for white cabinets.

  • 2 years ago

    This time around in our new build there will be permanent colour in the kitchen and throughout the house.


    You won't regret this decision. Going from all color to all white would have been a shock for me if we were not at the beach. Luckily, my furnishings make the house for me. If/when we move again, it will most likely be back to where we came from and I will have color on the walls and cabinets again.

  • 2 years ago

    We’re a unique bunch with vastly different taste, but the thing we have in common is the ability to envision an end product. Most of us got off the Trend Train of Fashion & Design years ago.

    What’s in fashion and style are two different things. And here we understand the difference.

    BUT I also know many people who are perfectly happy with life minus style. Therein lies the readership and followers. Nothing wrong with it.

  • 2 years ago

    Did ya'll forget the coffee/mocha stain on clunky furniture trend not too long ago? It really hasn't been that long since brown furniture was a thing.

  • 2 years ago

    It’s like clothing and hair fashion. So often we see celebs with pictures of themselves in, say, the ’80s with the big hair and all, and laugh and say ”what were we thinking?!”

    Did the white kitchens come out of the shabby chic and cottage style, but kind of a cleaner-lined and unchippy version?

  • 2 years ago

    I hope the trend continues to exteriors. My town is becoming a grey-white-blue snoozefest with all the painted brick and siding.

  • 2 years ago

    Love that kitchen...AND the tile floor!

  • 2 years ago

    My closets were all the color of that kitchen in the apartment I lived in from 95 to 2002.

    They might still be, most people don't paint closets.

  • 2 years ago

    I don't see an island in that kitchen area. Does that mean that islands are out?

  • 2 years ago

    I see no dishwasher, sink sink, oven or fridge lol

  • 2 years ago

    “Hello, pendulum” should be a meme.

  • 2 years ago

    Agree with roarah that I question if that's even a kitchen. It looks like a mud room or a pantry or something to me. I like wood in cabinetry, furniture, and flooring. I generally prefer stained wood kitchen cabinets over painted, though I've sadly never had the opportunity to design my own kitchen. It is unlikely I would ever paint cabinetry brown though. If I want brown, I want real wood with the beauty of the actual wood visible.

  • 2 years ago

    I agree with blfenton-looks like a butler's pantry, not the kitchen, which of course may be finished in the same colors. I personally do not like gray or browns for walls and decor. I have had a green kitchen (Ben Moore Saybrook Sage) for almost 30 years and was a little put out that if I remodeled with the green again, it would seem as if I were following a trend. The trendiest thing here is the porch and had I been able to find old wicker like that from old beach houses of the 20s and 30s, I would have used that. I find myself thinking that, hey, maybe I should recover the cushions with something akin to the green/white patterns Mtn has been sharing since that was initial thought for the porch and green is my favorite color. Sigh. No pleasing some of us (me).


    I do think it is a marketing racket which hopes to capitalize on the trend (!) of replacing baths and kitchens more than once every 25-30 years based solely on style. My parents lived for 60 years with the same kitchen. It was a great kitchen and they only painted once, replaced the refrigerator once and the wall ovens once. I wish I had that kitchen here! ps. I do understand that a lot of appliances do not have that sort of life span anymore, but one of our refrigerators is over 30 years old at this point. It is in the garage now, but works just fine. I probably should replace it with the one in the kitchen and get a more efficient one. ;-)

  • 2 years ago

    My brass is back in style. Lesson is, do what you like, ignore anyone just trying to sell something. It kills me to see the babies taking out perfect, bullet proof granite to put in fake stone. Then you see the posts about the new countertop staining????

  • 2 years ago

    I dunno, it kinda makes me feel validated, since " Mixing light or dark-stained woods in with saturated colors" pretty much describes my kitchen (remodeled in 2020--I'm a trend leader!).


    But yeah, a lot of those words sound a lot like the 70s.

  • 2 years ago

    This made me think of a thread on the decorating side. I've been dipping my toes in there lately, and someone asked for paint advice who'd decided on painting their home white with black trim. One early reply claimed that white and black exteriors were now passé, I asked 'since when?' and someone else came on and sarcastically said essentially 'since people need to sell new stuff'.

    You have to think these 'design maven' writers must be quite young...

  • 2 years ago

    All these magazines are suggesting new and trend setting for whom? The thread that discussed how often anyone re-dos their kitchens says these designers are talking to very very few. The rest of the readers are just feeling ????? for not keeping up. Yawn to this latest announcement. In the end it means nothing to most!!!

  • 2 years ago

    I think more "moody" than bright white is the trend now.

  • 2 years ago

    It is a butler's pantry.




  • 2 years ago

    I think it just goes to show if you just wait a bit instead of jumping on a bandwagon, everything eventually comes around again...