The Beerline Neighborhood: Bluff Homes, River Homes, Milwaukee Rowing Club, Booth Street Stairs Milwaukee, Wisconsin The Beerline is a former industrial corridor located along the Milwaukee River. Vetter’s urban design strategy was to create a modern, traditional neighborhood centered around three distinct yet connected levels of scale – civic, pedestrian and personal. The Beerline River Homes provide a walkable connection to the city, the beautiful Milwaukee River, and the surrounding environs. The diversity of these custom homes is evident not only in the unique association of the units to the specific edges each one addresses, but also in the diverse range of pricing from the accessible to the high-end. In an effort to integrate the typical urban neighborhood with the context of an industrial corridor, we relied upon thoughtful connections to materials such as brick, stucco, and fine woods, thus creating a feeling of refined elegance in balance with the sculpture of the historic warehouses across the Milwaukee River. Completion Date December 2007

The Beerline Neighborhood: Bluff Homes, River Homes, Milwaukee Rowing Club, Booth Street Stairs Milwaukee, Wisconsin The Beerline is a former industrial corridor located along the Milwaukee River. Vetter’s urban design strategy was to create a modern, traditional neighborhood centered around three distinct yet connected levels of scale – civic, pedestrian and personal. The Beerline River Homes provide a walkable connection to the city, the beautiful Milwaukee River, and the surrounding environs. The diversity of these custom homes is evident not only in the unique association of the units to the specific edges each one addresses, but also in the diverse range of pricing from the accessible to the high-end. In an effort to integrate the typical urban neighborhood with the context of an industrial corridor, we relied upon thoughtful connections to materials such as brick, stucco, and fine woods, thus creating a feeling of refined elegance in balance with the sculpture of the historic warehouses across the Milwaukee River. Completion Date December 2007

The Beerline Neighborhood: Bluff Homes, River Homes, Milwaukee Rowing Club, Booth Street Stairs Milwaukee, Wisconsin The Beerline is a former industrial corridor located along the Milwaukee River. Vetter’s urban design strategy was to create a modern, traditional neighborhood centered around three distinct yet connected levels of scale – civic, pedestrian and personal. The Beerline River Homes provide a walkable connection to the city, the beautiful Milwaukee River, and the surrounding environs. The diversity of these custom homes is evident not only in the unique association of the units to the specific edges each one addresses, but also in the diverse range of pricing from the accessible to the high-end. In an effort to integrate the typical urban neighborhood with the context of an industrial corridor, we relied upon thoughtful connections to materials such as brick, stucco, and fine woods, thus creating a feeling of refined elegance in balance with the sculpture of the historic warehouses across the Milwaukee River. Completion Date December 2007

The Beerline Neighborhood: Bluff Homes, River Homes, Milwaukee Rowing Club, Booth Street Stairs Milwaukee, Wisconsin The Beerline is a former industrial corridor located along the Milwaukee River. Vetter’s urban design strategy was to create a modern, traditional neighborhood centered around three distinct yet connected levels of scale – civic, pedestrian and personal. The Beerline River Homes provide a walkable connection to the city, the beautiful Milwaukee River, and the surrounding environs. The diversity of these custom homes is evident not only in the unique association of the units to the specific edges each one addresses, but also in the diverse range of pricing from the accessible to the high-end. In an effort to integrate the typical urban neighborhood with the context of an industrial corridor, we relied upon thoughtful connections to materials such as brick, stucco, and fine woods, thus creating a feeling of refined elegance in balance with the sculpture of the historic warehouses across the Milwaukee River. Completion Date December 2007

By sculpting the land to form a bioswale, designers ensured the garden would conserve and absorb as much rainwater as possible. The strategy minimizes runoff and ensures the variety of California native sages planted in the space can make use of every drop. Photo: Orly Olivier

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

TRUFIG's revolutionary and award winning design allows for a seamless look on your walls, backsplash, kitchen islands and ceilings. Switchplates, Receptacles, HVAC grills, iPad wall mounts and data jacks literally disappear into whatever material you use. No more "wall acne" interrupting your beautiful materials!

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet © Axis Mundi Design LLC

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.

When the Gimbels department store chain closed in 1986, many of its selling floors were converted into luxury apartments, including those of this branch at 86th Street and Lexington Avenue. The retailer’s soaring ceilings allowed Axis Mundi to create bedroom mezzanine spaces overlooking the living and dining rooms. Defining them with translucent glass welcomed natural light while retaining privacy. Downstairs, spaces bleed one into another, their basic monochromatic black-and-white palette acting as a unifying leitmotif. Yet each space feels distinct, with its own programmatic purpose, a feat largely achieved by varying floor and wall treatments—a graphic tile pattern in the entry, a red wall in the hall leading to the master suite, a colorful area rug in the living room. In the retailer’s heyday, the then-common saying, “Would Macy’s tell Gimbels?” implied the strategies the competitors kept from each other to gain the upper hand. Here, a structure iconic in its day also conceals something: a handsome, wholly contemporary repurposing that represents just the sort of innovation that made Gimbels the celebrated name that it was. Project Team: John Beckmann, Nick Messerlian and Richard Rosenbloom Kitchen by Minimal USA Photography: Federica Carlet Contractor: James Sappho © Axis Mundi Design LLC.