UTM - Ultimate Target Marketing: Gary Marsh
Elegant exterior home photo in Los Angeles

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

"We converted an exterior window to a door (which required moving wires, new framing, tile floor transitioning, stucco replacement and painting to match exterior, and hardware install), removed spa tub in master bath and replaced with a custom designed tile ""rug"", replaced shower/tub in guest bathroom with a walk-in shower, replaced kitchen/bath cabinetry with new custom designed cabinets and installed new hardware on them, installed Quartz counter tops on multi-surfaces, updated a complete surround sound system for multiple rooms, installed new Smart TV in kitchen, hung art pieces, installed new gas line and electrical for outdoor BBQ, converted all overhead lighting to LED cams, installed new electrical plugs throughout, installed new decorate lights inside and outside, and installed and plumbed new sinks, dishwasher and water faucets in kitchen, laundry and bathrooms. Member Comments: We have worked with many contractors over the years, and this crew of Kerry, Jake, Randall and Kevin were incredibly fantastic to work with! The professionalism and expertise of this young crew were EXCEPTIONAL!!!! There was not one job too small or one job too big. ""No"" was never an answer to any question. The price was right on target throughout, their promptness for each day's work was consistent, a day did not go by that we didn't know what the schedule was or who was coming, they were all extremely intelligent and capable of problem-solving any issue, they created a pleasant and fun atmosphere amid all the dust, and the workplace was kept clean at all times. Kerry is the key to this whole project. His organizational skills were incredible and kept everything running smoothly DAILY. We were never out of touch with him. He has an easy going/friendly manner that never was frazzled. His pricing was on target for agreed upon and added tasks as the project ensued. His paperwork presentation was very thorough and left nothing to question. All in all, this company is a gem! They became friends. How cool is that?" ~ Patty P, Client Photos by: Kerry W. Taylor

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

An amazing master bedroom featuring contrasting patterns with a classic sleek finish. Marilynn created a cozy space by keeping it clean and simple. She used various room-brightening colors to evolve the energy of the room to cool, calm, and collected.

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

Home Decorators Collection Embroidered Duvet Cover grant gra xmasterbedroom xpaint color from lowes Pantone universe collection color Str xsheet set and accent pillow target, Paint color Lowes String 16-1305

Rachel Kay - Applebox Imaging This model home is in a community at the foot of the Texas Hill Country. The setting is bucolic and appeals to families as well as active adults – the target market for this model home. The builder, Brookfield Residential, offers four distinct styles of homes, one of which is the Modern Farmhouse. The design is focused on blending modern trends with traditional farmhouse characteristics. Traditional farmhouse interiors were simple and practical. Walls were often whitewashed wood, white or light paint. Hardwood floors were lightly stained and varnished for a natural look. Bringing exterior siding and board and batten inside gives dimension and interest to white walls. A barn door opens into a study niche at the entry and the popped-up ceiling is enhanced with board and batten. The most popular features of this home include the open floor plan, large kitchen that opens to the great room and outdoor covered patio and the master suite with over-sized shower and walk-in closet. The lines between indoor and outdoor are blurred by the nano sliding doors that open up the house to the back porch.

Quiana Marie Photography Bohemian + Eclectic Design
Small eclectic freestanding desk carpeted home studio photo in San Francisco with green walls

Photo: Marni Epstein-Mervis © 2018 Houzz
1960s bedroom photo in Los Angeles

The Clients contacted Cecil Baker + Partners to reconfigure and remodel the top floor of a prominent Philadelphia high-rise into an urban pied-a-terre. The forty-five story apartment building, overlooking Washington Square Park and its surrounding neighborhoods, provided a modern shell for this truly contemporary renovation. Originally configured as three penthouse units, the 8,700 sf interior, as well as 2,500 square feet of terrace space, was to become a single residence with sweeping views of the city in all directions. The Client’s mission was to create a city home for collecting and displaying contemporary glass crafts. Their stated desire was to cast an urban home that was, in itself, a gallery. While they enjoy a very vital family life, this home was targeted to their urban activities - entertainment being a central element. The living areas are designed to be open and to flow into each other, with pockets of secondary functions. At large social events, guests feel free to access all areas of the penthouse, including the master bedroom suite. A main gallery was created in order to house unique, travelling art shows. Stemming from their desire to entertain, the penthouse was built around the need for elaborate food preparation. Cooking would be visible from several entertainment areas with a “show” kitchen, provided for their renowned chef. Secondary preparation and cleaning facilities were tucked away. The architects crafted a distinctive residence that is framed around the gallery experience, while also incorporating softer residential moments. Cecil Baker + Partners embraced every element of the new penthouse design beyond those normally associated with an architect’s sphere, from all material selections, furniture selections, furniture design, and art placement. Barry Halkin and Todd Mason Photography

Photo: Whitney Lyons © 2013 Houzz
Example of an eclectic bedroom design in Portland

Photo Credit: Bejan Foroozan
Example of a mid-sized minimalist 3/4 gray tile and subway tile alcove shower design in Los Angeles with a vessel sink, shaker cabinets, dark wood cabinets, a two-piece toilet and white walls

Quiana Marie Photography Modern meets Coastal Design
Family room - small modern open concept dark wood floor and brown floor family room idea in San Francisco with beige walls and a tv stand

Quiana Marie Photography Bohemian + Eclectic Design
Inspiration for a small eclectic freestanding desk carpeted home studio remodel in San Francisco with green walls

Photo: Design Fixation © 2016 Houzz
Country bedroom photo in Boston