Sofia Magnusson

It all started when I wanted something personal on the wall at home. With roots in the very north of Sweden - in the region of Hälsingland - I have grown up in environments where folklore, needlework and craft has been ever present. Each and every housewall is adorned with wall hangings of varying quality, but all embroidered with pride and love. What would symbolize me and my heritage better than to decorate my big city apartment with a piece of folklore? The problems started when I decided to create a wall tapestry with a slightly more modern touch, with lyrics by Neil Young instead of quotes by Einstein. I could never have imagined that it would be so difficult... and so a seed to The Folklore Company was sown. The Folklore Company's vision is by promoting and preserving the tradition of craftsmanship, attract new generations to see the art and the desire of needlework. This fall we release our first ever collection of cross stitch kits! You can chose between 12 different motivs - all delivered in a beautiful giftbox, complete with fabric, needle, floss and instructions. Sew It Yourself - You love it! //Sofia