Yes you can put them directly in the ground, dig a hole and transplant soil & bulb together, the only problem you have by planting them in full sun in hot climates is that the flower last a lot less than in planted in partial shade.

Also shade their feet by planting them under a shrub where their flowers can stretch up through and get good amounts of sun, or plant them amid ground cover such as creeping phlox

Thanks so much for your help. I'm assuming these lilys bloom only in the spring like the traditional white Easter lily. Do they get fed after blooming? GOT to get out there and make a special place for them! cora

What a super buy!

Of course they need to be fed, the blooms go away but the plant ( stem and foliage ) remains, it´s building food.