Its an Asian Persimmon. It should do fine in the ground in zone 7b. It is a Japanese name so I doubt it is an Italian cultivar, but the Italians love persimmons so it might be very popular there.

Thanks the fruit looks nice I will buy some and taste. I like that cultivar because it does need winter protection in my zone. When it comes to winter protection I am at my limit from protecting figs and citrus.
Abe

You may not find 'Hana Gosho' fruit for sale in the store. More than likely what will be for sale is some form of 'Fuyu', often sold as Sharon Fruit or Kaki. Around Raleigh, at this time of year, I can only buy the fruit at the large Asian markets. I like them firm and crisp but some people like to wait til they soften and get sweeter. They don't really taste like any other fruit, kinda rich like a cooked sweet potato but still fruity. Every person I've ever convinced to taste one loves them. I have 'Fuyu' in my garden and love eating them in the fall when they are ripe here.

Hana Gosho = Giant Fuyu non-astringent persimmon. Takes a few years before it fruits.