I think it's Rhododendron prunifolium. Bloom color is right, red/orange, season is right, summer, native range is right, found only in S. Georgia and extreme SE Alabama.

I used to have one of these. As can be seen in the picture, the flowers tend to be a bit lost among the fully developed leaves.

I agree with the id - mine is flowering heavily now.

It is also being used to create late blooming hybrids with other species like R. viscosum and R. arborescens. R. prunifolium has no scent so hybridizing it with those two gives you a late blooming, scented flower with good colors.

"The rarest of our eastern native deciduous azaleas" according to rhododendron.org.
For azaleas, summer bloom is both a blessing and a curse. They don't bloom in the spring so the average customer won't buy them. They are relegated to collectors and connoisseurs.

I never saw no miracle of science
That didn't go from a blessing to a curse -- Sting

Well, the "average customer" or "average consumer" probably thinks Applebee's is a fine dining experience. What else can I say?

Plumleaf Azalea pix taken today. Its always great to look forward to these every Summer. Notice how far the stamens protude out past the petals. These plants are in a shady spot but do get a few hours of sun.
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