Depending on where you are at and the temps you are having, watering every day until it become established is normal. If it is very hot watering it good twice a day is not too much. I live outside of Chicago and the first year I had my butterfly bushes I watered twice a day because of the temps being high. They like water, is what I was told once.
The last 2 years later I water them once a week if we have not had rain. ( If I do not get busy and forget them)

Stephanie

I agree, mine needed watering the first summer or they look pathetic anytime the sun is on them. Now that they are established they are not as sensitive but I do still try to water the ones in full sun when I have the hose out.

Until it gets established, you will have to keep it watered. The leaves do wilt until the roots are strong. I just moved a Pink Delight and had to severely root prune it to get it out of the spot it was in. Once we replanted it, I then pruned off the foliage so that only a few leaves are left. They are perky and green now after 2 weeks. In another month, mine will be fine although it looks scalped right now. They are tough.

Cameron

You probably didn't water it enough when planting it. It's a common mistake/killer of trees, shrubs and other plants, under watering upon planting.

Not only that, but I have made it a rule to provide shade to most plants that are newly planted and absolutely if the root system has been disturbed at all. I will drag a chair in front of it, or place a milk crate over smaller plants. Any thing that will keep it out of the sun. I rarely see wilting after planting. I keep it shaded for 3-7 days depending on the plant and the weather. Water it long enough to soak the root ball and the surrounding soil.

When you water, do you stand there with the hose until the soil looks wet? If so, that's probably the problem. The soil can look wet, but stick you finger in there, and it will be dry underneath.

You need to give it a slow soak. Turn the hose on at a trickle and leave it at the base of the plant for about a half hour. That should do the trick. Every time you water it, do it that way. That way the root system gets fully soaked.

Deanna