Does the appearance of the product matter?
How important is the price to you?
Would you want the ability to repair/maintain the product if necessary?
Would you prefer a basic scissor mechanism, or a ratchet system (improves cutting ability but increases complexity)?
Would you require telescopic handles? If so, how long?
Are the ergonomics of the product important?
Is the weight of the product important to you?
Would you spend more on the product if it was necessary for your occupation? Ie Tree Surgeon / Forester?

Thankyou for your replies.