Very strong apricot scent, one of the most popular plants here. You can find out a lot more just by searching this forum.

Smells like Henna to me. I have one and I like it! It needs shade this far south (sarasota)
kevin

So far it's my my favorite scent of all my plants, I just had a huge flush on my 5 gallon plant, it is just such a wonderful fresh sweet apricot smell that fills my whole patio with it's luscious scent! Between that plant and my Michelia Alba and brugs I'm in frangrant cloud heaven! I just wish it bloomed all year.

i have quite a few of these and they are truly my favorite shrub.

it smells like stewed apricots with vanilla syrup and worthy of a place in your garden.

dawn

Oh yes, I've never met a sweet olive that I didn't like! The fragrance is so strong that if you have a good size bush you can smell it from a few yards away. It's never heavy or cloying but smells exactly like perfectly ripe, warm, fresh apricots. It's a deliciously fruity scent but oddly a few people I've met(DH is one) can't smell it at all, they really miss out on something wonderful.