I "had" to go to Home Depot today to buy garden twine and, of course, it was mandatory that I cruise the plant aisles. This plant jumped into my hand. But...what is it? The label said "Exacum Persian Violet" but this doesn't look nor smell like the plant I know by that name.

The flower color is purple with yellow pistils and/or stamens. The foliage is light green and seems succulent. The stems are somewhat square. I can detect no fragrance from the flower or foliage. I thought of some type of balloon flower (platycodon) but on the right in the 1st photo an elongated bud can be seen and it looks as though it will unfurl (unlike a balloon flower bud).

Anyone know what this is? - June