Sun. And good air circulation!

Thanks jean. Sounds like it should have been further out from the fence this year...never got any blooms after the one it had when purchased, the new place is wide open so hopefully it will thrive there.

Hollyhocks are biennial which means they put out a "bun" of leaves the first year, flower the second year, then die. Some will come back for another year or two, but not with a great show. They also have a very deep, sensitive taproot, which is hard to transplant. I wouldn't move the plant. Buy another one in spring and start fresh.

Or collect the seeds: next year you'll get greenery, the following year enjoy the flowers.