Pretty blooms, but havn'et a clue as to it's name.

That's a very pretty flower, and the other smaller picture showing the whole spike showed the whole plant is lovely.

Can't be sure without the label, because there are so many phal hybrids and lots are similar to each other, but your flower looks a lot like Nobby's Amy to me. See the link below

Here is a link that might be useful: P Nobby's Amy

I agree with mehitabel. Is it a "compact plant with good branching habit"?

Carol

Carol -

Yes, it has a good branching habit. Leaves are approx. 7" long. 5 leaves so far. Spikes are approx. 18" tall. One spike is branching.

That further gives credence-P. Nobby's Amy has a good branching habit.
Although we can't know for sure, (short of taking DNA), I have little doubt about the name now.

Carol

I saw a whole bunch of these at my neighborhood Kroger...all without tags. They were like $12.99 each. Like you said, nice coloration and branching habit. Most of the plants had heavily purple-blushed leaves.