Is this possible? I have 1 purple coneflower plant and usually grow more from seed to give away but was wondering if the plant can be divided. I have never looked at the root system so I'm not sure if there is a way of getting more plants without having to grow them from seed. I see a lot of offers on the Seed Exchange forum with seed from new varieties of echinacea such as Sunrise, Sunset, and DoubleDecker and wonder if they will actually grow true from the seed. I believe these new varieties may be hybrids and on top of that you may have cross pollination going on.