Flowers are small (but calling them magnolia-like is fair if you are using a magnifying glass). The few flowers mine produced last year were fragrant, but not overwhelmingly so. I have yet to have fruit set. It is an otherwise healthy plant that grows well for me in partial shade.

Be warned, this plant is sexed. There are separate male and female plants, and you will need both if you are looking to produce fruit (there is a restaurant in Mass that reportedly sells juice and uses the fruit culinarily). There is a self-fertile variety called, I think, Eastern Prince. A good source for it will be linked below.

~Chills

Here is a link that might be useful: burnt ridge nursery

I have the Eastern Prince and Planted it about 3 or 4 years ago and although it has vined about 6 or more feet no flowers yet....

@dizzy45 If you still growing the Eastern Prince can I have a seedling or a cutting? I'll cover the postage or a trade for some seeds.