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kjmn_gw

Evolution of design?

14 years ago

Longtime lurker...even though I haven't contributed much, I feel like there are so many kindred spirits here that I almost feel like I know you all. :)

I've taken classes in architectural history, art history and interior design. I've always been very curious about the *evolution* of design. Why are we attracted to certain aesthetics and how do they fall out of favor? What makes us reject that which was once beautiful to us? An easy answer for our modern times would be to blame Madison Ave., etc. but it seems that there has existed a *fashionable* lifestyle even in ancient times, long before mass marketing made its way into everyday life.

I guess I'm wondering how we evolved from a survival species into one that could recognize that a certain hairstyle (or outfit, kitchen, etc.) is decidedly dated after 20 years and therefore wildly unattractive. I realize that there are certain design principles that seem to be immutable, i.e., the golden ratio, but perhaps my question really pertains to why we feel something is so *attractive* at one instance in time and then is so *unattractive* and even abhorrent at another period in time. We liked it then, we do we hate it now? Apart from historical influences, do we as a species, have an innate and fixed sense of design and beauty? Or do we have an even greater sense of time passing, a constant echo of our own mortality that pushes us to change and innovate? And is design an unwitting (or unapologetic) bystander to this desire?

I apologize if this discussion has all been posted before. Just looking for other poster's thoughts... :)

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