Lots of bright, indirect light. I had mine hanging a bit too far from a window and it lost the pink color, but its happy again in a west window with sheer curtain filtering the light.

This one likes to dry out between waterings, not bone dry but I water mine when the top 1/2 or so of the soil is dry. Takes a bit, mine came from Lowes and is an EA Hoya, which I suspect yours might be? I haven't had mine long (and got ID help here too, glad to pass the favor along!), but it isn't my first Hoya.

Welcome to the wonderful world of Hoyas! I hope you don't have to wait too long until you are enjoying big pink balls of chocolate scented flowers!