Hi jdhaft! The color is BM's super white. The apartment was a rental, so we didn't repaint it -- just color matched to the landlord's paint job and touched up problem areas. (In other words, we didn't select super white.) It's a very cold, blue white. It really depends on the light in your space, but I don't know if I recommend it for wall paint. I prefer BM's chantilly lace for a pure white or simply white / decorators white for something that's subtly softer, though still registers to the naked eye as a true white.