Looks like it holds 14 bottles standing up. But these are probably not packed in ice. The container would undoubtedly hold more bottles, packed in ice, if said bottles were laid down neatly and "head to toe" in the container. No doubt this would become disorganized if guests were allowed to serve themselves. You could help generate a job, employment, if you employed a person to oversee the container. In a world of shrinking jobs it is important to be aware of job creation opportunities.