I was considering it also but I read so many reviews re: difficulty in applying that I put my paint project in the back burner. Meanwhile, it appears to have been a trendy thing as I don't see much of it these days

i looked into somebody doing this for me since I doubted my DIY abilities in this regard but found it too pricey for my budget

Didn't Ralph Lauren offer something similar in the paint line? Seems I remember a suede finish also. Have you checked out Valspar?

When I think streaky, I think limewashed. Perhaps limewashed with a bit of a satin sealer on it?

Or have a decorative painter do it for you.

Venetian plaster with a waxed finish?

We did a glaze years ago that had the finish that you are after. I don't remember what brand. We bought it at Lowe's. I have seen that look termed strie, Phoebe Howard has a room in her latest book with strie color wall. This picture is from her book.

On second thought the glaze we used added the sheen but not the strie. We owned a home years ago that the previous owners had the Living Room done professionally in almost the exact treatment of photo above. It was gorgeous. It had a very subtle look. I don't know how the strie technique is done.