Honestly, depending on where you live and the weather, sod can look like this if it sat on a pallet just 1 day. It does not look dead to me, just a little stressed. It may easily return to great looking grass if cared for properly. How much are you watering? How often? Did they apply any starter fertilizer or anything else when they laid it? What is your location (city/state)?

dchall is going to be your best source of info for SA. He normally responds to posts during the weeks, in the mornings. If you can provide answered to the questions and maybe a couple more pictures, closer (3-4 inches away), with no flash, in shade or with cloud cover it would help him get you more accurate info.

I appreciate your response, I will need to wait until daylight to take a new picture.

1) I can say that I'm sure it's getting enough water, watered 45 min last two days plus it rained a little yesterday and probably got an inch of rain today.

2) I'm not sure that they fertilized prior, but I did add sta-green new lawn fertilizer for sod written I laid it.

3) I live in orlando Florida, hot and humid!!!

It's good to hear that it isn't a lost cause. When should I be watering during the day? The mornings and afternoons are blazing hot here right now.

If you are getting 1" of rain, you should not water. You may be watering too much actually. Normally watering ~5 min 3 times a day is all you need for new sod/seed, without any rain. If your yard is soggy, it's too much and can/will lead to bad things. You just don't want the grass to dry out, the soil should be moist, not soggy. Doing a water volume test will be helpful. Different systems put out greatly different amounts of water in the same time frame. We have posters who can put 1" of water in 10 minutes, others it can take 8 hours. So if you could sit out tuna/cat food can for five minutes and measure your output, that would be great. Some of my popup sprinklers put out 0.25" of water in less than 5 min. I water my new seeds in those area for 1 min and still get too much.