Well it totally depends on what exactly you are considering. If you could be more specific maybe someone will straggle in. This corner of GW doesn't get as much activity as I had hoped it would.

My personal take on value added items that I did and will do this year is I price them according to what I need to make off of it. So.e people sell jelly for 4 or 6 bit if I need 7 because I used special ingredients than that's what I do. Last year I did gramas banana bread and priced it a little lower than another lady but hers had something unique. Mine just good ol fashion homemade bread. And I was getting some ingredients free. What works for me and my market might be totally different where you are.

Thanks for the response. They're considering value-added products with herbs, but that could range from baked goods to jams to body products., I'm more just needing to be able to give general info so they can decide if their ideas will be profitable and meet their income needs. We've discussed market research and what their markets can handle. Now it just comes down to factors for pricing.

I would contact the local vendors. That's what I did and they appreciated the fact that I did not want to under cut them. Every market vendor recognizes they have competition and the good ones help each other.

There are various aspects to consider. My feeling is that you cannot start at a high price (compared to stores) unless you have a unique product line. If you have such then you might ask a little more but you will want to advertise well so profit may be borderline for a while. I wouldn't consider a value added product that someone else offers unless you my product line had a twist; e.g. gluten free, made with my all my own grown xxxx, organic, etc.

Thanks ya'll for the advice!