BM is the one I use most often. Behr I haven't had any problems with when I did use it. SW is good as is Valspar.

Ah thanks! I don't understand how a major brand like Behr could be so bad but the Internet says it is for various reasons

Always good advice :)

I only use Behr Ultra Premium Plus. I have used it on every wall in my entire house and I love it! I've had no problems whatsoever.

Behr ultra goes on like butter. Love it!

Behr All in one is rated highest by Consumer Reports for home improvement stores - just an FYI. When I specify for any project, I typically use BM.

HD has worked hard to improve behr. the ultra premium plus is a good product.
SW is the closest paint store to me so i sometimes use them. had trouble this week with paint matching the HGTV paint at SW. apparently the base is very different from regular SW and it was causing trouble on 2 colors.

I've always had great success with SW. I also learned early on to get quality brushes and rollers.

Behr about ten years ago literally sucked it has gotten better FYI primer and paint in one is not true all it is better coverage paint try it on new drywall and see what happens or try there exterior on bare wood and also watch what happens in a year . Personally my problem with Behr it's sold at homedepot I've had the worst experiences with the paint counter I got three gallons of paint not a match there own color and all three gallons were different how is that possible the other thing when they do match it's all done by computer and as we all know computers aren't perfect they don't take the time to visually verify or test on the sample . That's my biggest beef with Behr if you do use it get the so called "primer in one stuff " my go to paint is Benjamin Moore great colors and great paint with coverage and longevity of the life of the paint I also use local brands that are also very good like miller paint best customer service and quality paint

Miller is good; can't access anymore. I, too am a fan of Behr Ultra Premium - with a caveat. It is fast drying, so if you are working w 10' or higher ceilings, get a friend or suffer the consequences! SW has inconsistencies within certain color ranges, so I stay away from their interior paints, rather than try to keep it straight. I have customized colours w both brands, takes the same amount of time, but HD doesn't get snarky about it, because they have homeowner traffic. SW works w more contractors. If you're buying large amounts off the paint chip, they get kissy-faced. Otherwise, they are pretty unhappy to correct computer fluctuations. Save your money and go ahead w the Behr, I say.

Oh, yes, BM is good!(I just figure that's a given) Pricier, but good!

Also just to add colorant has a lot to do with great paint . And Behr still uses the old colorant system and those colorants aren't as vibrant and bold

Benjamin Moore!!!

Rockin, they changed their base;not sure that's a factor any more?

you can find good and not so good help at most stores. avoid buying paint in the early morning when they're filling the contractors orders.
i like BM , just not close to one.

does anyone agree with my thinking everyone working in a retail paint dept should have some basic training in color theory and decorating? enough to offer basic sound advice. most don't even have the slightest interest in anything but the required facts regarding composition.

From a paint store operating perspective no, I would not have retail employees giving advice in general or specifically about color selection or decorating. There's too much liability for them.

-- custermor comes back to paint store after buying a color chosen by a employee (frequently just a tinting jockey) and says " so-and-so said this would be a great color and I don't like it and I feel I should be given new paint!" And that person is likely not even working that day.

They have no way of knowing your design style, existing furnishings, accessories, natural light, spatial qualities of the room, and flow. This is why it is beneficial to hire a designer or decorator who will take the time to come to your home, get to know you, evaluate the space and consider your furnishings. Designers and decorators build relationships with their clients and by doing so can more accurately serve their clients.

Ben Moore paint all the way. I often shop for colors other places (Sherwin Williams has great colors) but I always have BMW color match. Only paint my husband, the painter, will use!

There isn't a right or wrong answer. Everyone has their own favorite brand of paint to use.

Benjamin Moore and Sherwin Williams are the best. Benjamin Moore has more colors than any other brand; Sherwin Williams has fewer colors but they are nice ones. There have been many improvements to paints these days. Cheap paint is no bargain! You will end up buying more because it doesn't cover as well, the colors don't match from different cans and it fades over time. You don't want to put the work into painting only to be disappointed because the paint is inferior.