the sofa needs to face the fireplace

It's a sectional, and the other part does

I know, for some reason, they are showing more beige on the pic, but IRL they are a definite gray, just not a bluish gray. Maybe it's the lighting?

Oh, one other important thing: paint the wall navy behind the TV to have it merge into the background. That will make more of a difference than the fireplace.

Yep, that is going to be painted Hale Navy, the same as the rest of the upper wall color. The tv will be mounted and wires hidden too!

Add birch logs to fireplace and place a container of them in a gray/tan basket on the hearth:

If you plan on painting the back behind the t.v. navy maybe you should do that before trying another coat of whitewash on the brick? It might give you a better idea of how the brick looks since it is closest in proximity.

You might consider switching out some of your light bulbs to see what happens before painting it a solid gray. I like whitewashed brick :)

I love the navy that you've put behind the white shelves.

P.S. Will the color you paint the brick be "cat gray".... great idea, hide the fur :)

P.P.S. I once had a very similar brick hearth. You could test additional whitewash by doing just the section under the hearth. That way, you may decide you like what you have above the hearth, and leave it with a single coat. I guess I'm trying to say it would be a minimal commitment that will give you an answer, and will look intentional :)

Oops. Deleting my previous black/gray/tan pillow recommendations. I didn't realize your back walls were navy. If so, then do navy/tan/gray pillows, and paint the back wall to match the navy.

I kinda like it, and in this close up I do see a bit of pink tone, but I think that's part of the charm of the whitewash.

Do you have an area rug? Like, any area rug from somewhere in your house will do... just thinking if you put it in front of the fireplace as a test, you might get an idea of how the color plays differently off of it than off of the beige rug.

I think smusec's idea is a good one if you really dislike the pink tones.

Another thought is that pink and navy look smashing together.... maybe play it up with pink accessories instead of fighting it?

Very true, I have pops of coral (pillows, picture frames, candles). Maybe waiting to see if the navy behind the tv will tie it together is a good idea.