What do they recommend, and why do they recommend it? Ask them.

What do they use most? Ask them.

If you use what they are most familiar with, yuo'll get a better, more predictable result.

I have used Benjamin Moore Aura Matte paint throughout my home for decades. It is more expensive but is amazingly forgiving. I have scrubbed and touched up areas with no noticeable difference. Until convinced that there is a better product, I will continue to choose it.

If you don’t want to spend $$$ for the Aura which is a great paint I would at least do the Regal which isn’t that much less! Both come in a matte finish which I love for walls!

I’m with DSGTS. I’ve had BM Aura Matte for about 7+ years now. It’s holding up very well and I feel it’s worth it. I also like the point of using what your painter is familiar with. Since the first painter I chose didn’t like to use Benjamin Moore, I found someone who did.

Ben moore Aura Matte.

Painters suggest BM cos they have discount in store. I use Behr instead and it works great throw decades.

Actually, most painters prefer to use Sherwin Williams because they get a much better professional discount than they do with BM. If your painter has quoted you a price with the less expensive BM product just ask him how much more it would be to upgrade it to the Aura if that is what you decide you want.

Ultra spec is mid grade. Regal Select is good. Aura is best. I notice a difference in durability from Ultra spec to Regal Select, but not from Regal Select to Aura. Therefore, I feel that Aura is overpriced and not worth the extra money, though I will use the Aura on trim. How durable your walls need to be really depends on you and how you live and this usually depends on how many kids you have and how messy they are. Also, sheen is important. The low luster Ultra Spec is not as durable as the eggshell. Regal Select Matte is not as durable as Regal Select Eggshell.