Software
Houzz Logo Print
kmcgowan35

Picking out tile? Learn from my mistakes.

2 years ago
last modified: 2 years ago

A long tale of confusion, loss, and eventual redemption...

Many years ago my (now late) DH and I had a big addition put on our house, which included a mudroom. In the tile shop, DH found a sample board and tile that we both loved so we chose that. See below for the variation difference in the sample board vs the install. We grew to love it, but: if manufacturers think it looks best as shown in the sample board... why not sell it that way? Conversely, if they think the product is beautiful as is, why not show install pictures that are more representative of the actual product?


So you may think, hey chicagoans, I bet you learned a lesson from that! Well, apparently not. Fast forward to this year, when I purchased a different home and set on a remodel journey. My SO and I visited Artistic Tile at the Merchandise Mart in Chicago to look at options for a fireplace surround. We told the sales person we wanted something off white with some texture, no veining. He showed us a beautiful big sample tile - all white, cool texture - and gave us a small sample and a tear sheet with the image below. Nice, right?


This tile was on backorder for a few months, so we carried that sample around when selecting wall paint, an area rug, stone for the hearth, etc. We were so excited when the tile finally arrived from Turkey via NJ. Here are some examples of what we got:






Ugh! Not at all like the marketing photos and nothing like we saw in the showroom. My bad, because I didn't read flip side of the tear sheet on their website that showed a variation level of V3. But also, their bad, because we told the sales person 'off white, textured, no veining' and this is what we were shown. Again: if manufacturers think it looks best as shown in the sample board... why not sell it that way? Conversely, if they think the product is beautiful as is, why not show install pictures that are more representative of the actual product?

To Artistic Tile's credit, they did let me return it (after several conversations about 'variation being part of the beauty of natural stone' etc.) However, I could not return the "custom matched grout" or get credit for the $60ish dollars to ship it. That turned out to be Mapei Avalanche, which is available pretty much everywhere you can find tile. Also, I had to eat the original tile shipping cost ($250+) and the additional "in home delivery" cost ($200... to carry it from their van into the garage, 3 feet away from where they parked.) Finally, I paid $350 for "white glove service" to ship it back... and according to my contact nearly all the tiles arrived broken. (Note: that was NOT on my watch! We packed it up very carefully, in the same packaging in which we received it, and taped the boxes even more securely than when we got them.) Again, to their credit, they refunded me for the tiles.

All told, I'm out about $1000. So please - learn from my mistake!

  • Be very skeptical of the install pictures shown in the tile marketing sheets and online.
  • Always look for the variation level; it's V1 - V4, with V4 being the most.
  • Some tile sites don't show the variation level. Email their customer service if you can't find it.
  • Don't rely on a single sample tile; if you can, buy a whole box and lay them out to see the variation.
  • Always check for the return policy.
  • ETA: If you want less variation, you may have better luck with ceramic and porcelain tiles. Our original tile (that turned out unlovely) was a textured marble.

Ok, hopefully I learned my lesson! But you may be wondering: hey chicagoans, what about that redemption you mentioned?

Well, I was able to use the 'custom' grout for my new install. Yay! And we ultimately found tile that we like even better, for much less money, available only a few miles from home! Not only that, but we were able to return an unopened box, no questions asked, and of course we just drove it there so no shipping cost. Here's our install, just done this week. We love it!


Comments (17)

  • 2 years ago

    Thanks for sharing your story, advice, and new tile photos. Sorry you had to live through and pay for the experience. Both new areas look great, esp the backsplash.

    chicagoans thanked lisaam
  • PRO
    2 years ago

    It is incredibly frustrating when showrooms and ads set up unrealistic expectations. Color variation, excess knots in flooring. Quartz with no heat guard. What am I missing? But it’s your fault as the consumer for trusting the display!? Everything looks great and thanks fir the reminder.

    chicagoans thanked HALLETT & Co.
  • 2 years ago

    Reading your story, I laughed, I cried, it was the total experience.

    chicagoans thanked hhireno
  • 2 years ago

    Feel your pain!

    chicagoans thanked Kate
  • 2 years ago

    Love a happy ending! Good for you!


    I really appreciate your tips--especially the V1-V4 variation score. Didn't know about that. What tile store did you end up with? I've shopped at Tile Outlet on Fullerton.

    chicagoans thanked HU-227031627
  • 2 years ago

    Been there, done that!

    I think you need to differentiate between Sample boards and marketing photos.

    For me sample boards are the actual tile (or wood) installed on a board.

    Marketing photos are just that, and not really representative of what the product might look like. Yes, some sample boards will have marketing photos on the back. I never pay attention to those and go looking on the internet for real customer installations for a better representation of the final look.

    I also agree that companies should not cull tiles when making their sample boards. Why pick all the pretty and uniform tiles for the sample boards when your actual product is a V3-V4!

    Also, inspect all your tiles before the installer gets there. Most tile shops will take back product that isn't right. Learned that lesson with some expensive glass tile. We customized the colors in the mosaic and they got one of them wrong. The tile shop never noticed and I only noticed once half the shower was tiled, when the pattern seemed off. That one was a bit harder to catch, because of the busy pattern. Got stuck with a not so perfect expensive design.


    chicagoans thanked chispa
  • 2 years ago

    Out $1000 -- ouch! But in the end, your fireplace came out beautifully!


    Never trust marketing photos -- gotta see the product in-person with your own eyes. And if you can't buy a box to play around with at home first, order *full-size* sample tiles -- they often look quite different than the small samples the tile distributers have available. Distributors like Virginia Tile will do this if you ask, usually at no charge (although only one or two tiles), the downside is you have to wait to receive them -- but that can save you grief in the long run.

    chicagoans thanked porkchop_z5b_MI
  • 2 years ago

    This is one reason I find photos here and elsewhere so helpful. Some posters will respond about needing to see it in your own space, with your own lighting, and sure, that’s important also. But seeing the product laid out, installed, helps as well because there’s only so much information we can get from a sample! I love the suggestion to buy a box and see what you think of the variation before deciding.

    chicagoans thanked Carrie H
  • 2 years ago

    Oh boy! What a rigmarole. What did you wind up choosing? Because that's beautiful.

    chicagoans thanked blfenton
  • 2 years ago

    Adding one more comment ... sometimes we trust more when we go to a high end store or order an expensive and/or custom product, but those can sometimes be the less reliable/consistent options.

    In my previous house I ordered an expensive metallic hide to upholster a bench in my bedroom. The color of the 3" x 3" hide samples was a perfect beige/gold. This is what I got when I opened the box ...

    See the sample sitting on the hide I received ... white/gold is not the same as beige/gold!

    They took it back, but how did that even leave their workshop? Their sample boards had those as two completely different colors. They still said it was within natural variations, but did give a full refund. I didn't trust that a reorder would be beige/gold, so I took the refund and ordered something else.

    chicagoans thanked chispa
  • 2 years ago

    I learned something new today - I did not know about the V-1-V4 scale, and now I know to ask about it. Thank you @chicagoans! Your fireplace looks fabulous. Often these types of initial disappointments turn out to be all for the best, but I am sorry about the lost $1000.

    @HALLETT & Co. - that would be a great topic for a new thread. "Things That Design Marketing Photos Lie About." I would add to your list that the road to island waterfall counters is paved with tears. The beauteous photos seen online of waterfall counters are often photoshopped or done by the most top-notch installers not available to just anyone. So many posts here about the veins not flowing, the mitered edges janky, the waterfall not scribed to the floor, or weird spacing between the waterfall and the cabinets underneath. (Sorry to go OT, but I could not help it)

    chicagoans thanked M Miller
  • 2 years ago

    I'm running into the same color variation in cabinet pulls versus faucets versus lighting fixtures. You simple have to see one or a box of them before you go ahead.

    chicagoans thanked homechef59
  • 2 years ago
    last modified: 2 years ago

    @homechef59, the only finish that I would trust to be consistent between brands would be chrome.

    But don't get too caught up in the product finishes being perfect matches. In the end no one notices and it really doesn't matter! I have 4 different "brushed golds" in my bathroom, but most people notice the overall design that works together and not the small differences.

    chicagoans thanked chispa
  • 2 years ago
    last modified: 2 years ago

    What chispa said about different finishes!

    In my guest bath I have chrome sink fixtures and my shower head is nickel. No one in 5 years has noticed.

    chicagoans thanked cpartist
  • 2 years ago
    last modified: 2 years ago

    For those who asked, we ended up finding our tile (Etch Matte White) at Floor and Decor! I'm laughing at myself because I thought we were all that looking at fancy places at the Mart... and ended up finding something at a run of the mill big box in a strip mall!

    @M Miller "the road to island waterfall counters is paved with tears" I read that from my phone on my way home from a hike and LOL'ed. Had to explain to my SO (he was driving - I don't read and drive!) why I was snickering.

    @chispa glad you got a refund on that hide! What they sent is way different than your sample.

  • 2 years ago

    @chicagoans, yeah I know that feeling! Not long after the hide mistake, I was at Home Goods and they had a small bench in the exact hide color I wanted! The bench was too small for my bedroom, but my thought was that some Chinese budget factory can get it right, but not some fancy designer showroom at the design center in Los Angeles!

    chicagoans thanked chispa