The rug is too busy and the pattern runs the wrong way for the furniture layout. But even if you were able to turn it, it would still be clashing with the blinds and fireplace screen , and the grid of the built-ins. So definitely a new rug would help.

The room appears to have no focus. The furniture is set up to ignore the fireplace and TV (can anyone comfortably watch the TV?) But it also isn't inviting conversation. The sofas are too far apart, out of reach of the coffee table. The only color in the room is the objects on the shelves, so the eye goes there, but the objects don't communicate much, so the eye wanders away. There are no lamps in the room, so there's no way to comfortably read.

So first thing to figure out is what people are coming in to the room to enjoy. Each other's company, or watching TV? Or both? Lamps would help give the room warmth. Would you like there to be color for people to enjoy or prefer to keep the focus on -- what exactly?

I agree with mytwo cents on several things (TV is high, sofas far apart, sofas not positioned for TV watching), but I’m not sure the rug is the issue (clashing with blinds??). On my screen even the color isn’t bad, although you’ll see it better in person; rather, I think the shelves in the back are too cluttered…..for my liking, anyway. Work on cleaning those up, and maybe that’ll help. I am never a fan of sofas being perpendicular to the TV wall……how do you not get a stiff neck? Good luck!

the sconce lights seem to be plug in, so move them up higher on the wall and HANG the framed pieces on the wall. I would put the Chaise sect. on the wall and put the other sofa facing the fireplace. Leave the area in front of the windows open.

put the big vase of flowers on the floor/hearth of FP. Remove all the stuff on the unit and put back ONLY what you need. a single stand out for each cubby, group up to 3 things if necessary. Nothing on the mantel for a clean TV look.

I would move the sofas away from the walls and line them up with the fireplace. Place the ottoman at the end. This ”U” formation would create an area that makes it better for socializing.

If you choose to get new furniture, though, I would remove the chaise sofa and get two chairs. They would sit opposite of the sofa.

A different color rug would make a difference too. The furniture legs should be on the rug.

I would move the sofas away from the walls and line them up with the fireplace. Place the ottoman at the end. This ”U” formation would create an area that makes it better for socializing.

If you choose to get new furniture, though, I would remove the chaise sofa and get two chairs. They would sit opposite of the sofa.

A different color rug would make a difference too. The furniture legs should be on the rug.

You’ve got at least 5 posts on this room today. Since all about same room it might been better to combine ideas.

However it would help instead of just being about “ this room” you outlined how you and family want to use the room, primary purpose, # of people & seating needs, whether storage needed for specific use items vs random decor.