Having an eye for great interior design yet no clue on where to start or how to narrow down their aesthetic vision, a young family turned to Décor Aid to bring their drab pre-war Upper West Side apartment to life. With two young daughters in tow, our clients were looking for high style décor grounded in practicality and function – namely for their foyer, living room, dining room, and den. Armed with a variety of inspiration from traditional to ultra-modern, they knew that they wanted their apartment’s interior design to look put together and thought through, but were short on a concise design direction. In comes Décor Aid interior designer Gabrielle G. to revive their stark home with inspired design. After their initial in-home consultation, Gabrielle honed in on key decorative touchstones the couple had interest in and compiled a list of must-haves as an aesthetic foundation for the home. Starting with fresh coats of pure white paint to liven up and brighten each room, Gabrielle took advantage of the apartments closed floor plan and gave each room it’s own design signature rather than having to ensure that everything flowed together – in turn, giving her more freedom. Save for a china cabinet and formal dining table, Gabrielle was tasked with sourcing furnishings and accessories and went for clean simplicity as the couple also expressed that they’d like to have pieces that can move with them as their family grows while also being conducive for family life. As you can see, the space is grounded with soothing neutrals so Gabrielle brought in pops of color and texture through accessories and abstract art for a sophisticated yet casual vibe. The end result boasts concise design and pulled together everyday glamor for this modern family home that our clients adore, and so do we.