Search results for "Increase conversions" in Home Design Ideas

Reimagining an Urban Classic
Perched high above San Francisco’s Cow Hollow neighborhood, this meticulously reimagined residence represents a thoughtful transformation of a classic urban home into a contemporary, light-filled sanctuary. The project involved a comprehensive renovation paired with both vertical and horizontal expansion, dramatically increasing the home’s footprint while enhancing its relationship to sweeping views of the Bay, the Palace of Fine Arts, and the surrounding hillside neighborhoods.
The design strategy focused on opening the home to light, air, and vistas—elements often constrained in the dense urban fabric of San Francisco. By extending the structure upward and outward, the architects created a dynamic four-level residence that unfolds gradually, culminating in expansive living spaces and rooftop terraces oriented toward panoramic city and water views.
Architecture that Frames the View
At the heart of the design is a careful orchestration of sightlines and natural light. Large black-framed windows punctuate the façade and interior spaces, deliberately positioned to capture iconic San Francisco vistas while flooding the home with daylight. The architecture prioritizes openness, allowing rooms to flow seamlessly while maintaining a strong visual connection to the surrounding landscape.
A dramatic skylight above the central stairwell anchors the vertical circulation of the home. This architectural gesture not only brings daylight deep into the interior but also reinforces the sense of spatial continuity between floors.
Warm Modern Interiors
Inside, the home balances architectural clarity with warm materiality. Wide-plank oak floors run throughout the residence, creating visual cohesion and grounding the interiors with natural warmth. Custom walnut millwork—integrated shelving, cabinetry, and wall panels—introduces depth and texture while complementing the clean lines of the architecture.
The interiors are intentionally restrained yet richly layered. Contemporary furnishings, sculptural lighting, and curated artwork add personality while maintaining the calm, sophisticated palette that defines the home.
The Social Heart of the Home
The main living level serves as the social centerpiece of the residence. An open-plan kitchen, dining area, and lounge space unfold toward the view, creating an environment that feels both expansive and intimate.
A sculptural marble island anchors the kitchen, functioning as both workspace and gathering hub. Surrounded by walnut cabinetry and professional-grade appliances, the kitchen merges elegance with functionality. Above, a cascading chandelier introduces a sense of vertical movement, reflecting the home’s emphasis on light and architectural rhythm.
Living areas are arranged to encourage conversation and connection. Generous seating, layered rugs, and thoughtful lighting define distinct zones within the open plan while maintaining uninterrupted sightlines toward the cityscape beyond.
Private Retreats Above the City
Upper levels of the home are dedicated to quieter, more intimate spaces. The primary suite is conceived as a private retreat, where expansive windows frame treetop views and invite natural light throughout the day.
The accompanying bathroom continues the home’s refined material palette. Marble surfaces, warm wood cabinetry, and brushed brass fixtures create a spa-like environment that balances luxury with tranquility.
Additional bedrooms and flexible living spaces offer comfort for family and guests, each designed with the same attention to light, proportion, and material richness.
Spaces for Entertaining
Lower levels provide additional areas for gathering and entertaining. A lounge and bar area offer a relaxed setting for hosting, while custom wine storage adds a sophisticated touch for collectors and enthusiasts.
These spaces transition easily to outdoor areas, reinforcing the home’s emphasis on indoor-outdoor living.
A Rooftop Above the Neighborhood
The transformation extends beyond the interior to include thoughtfully designed outdoor spaces. A landscaped rear yard introduces greenery and privacy at ground level, offering a serene urban escape.
Above it all, the rooftop terrace becomes the crown jewel of the residence. Elevated above the neighborhood, it provides sweeping views of the San Francisco Bay and the Palace of Fine Arts. Comfortable seating areas, lush planters, and open sky create an ideal setting for outdoor entertaining, sunset gatherings, or quiet moments overlooking the city.
A Contemporary Urban Sanctuary
The completed residence demonstrates the power of thoughtful renovation and expansion within a historic urban neighborhood. By combining contemporary architecture, warm materiality, and an intentional relationship to the surrounding landscape, the project transforms a traditional San Francisco home into a modern sanctuary above the city.

Our clients wanted to increase the size of their kitchen, which was small, in comparison to the overall size of the home. They wanted a more open livable space for the family to be able to hang out downstairs. They wanted to remove the walls downstairs in the front formal living and den making them a new large den/entering room. They also wanted to remove the powder and laundry room from the center of the kitchen, giving them more functional space in the kitchen that was completely opened up to their den. The addition was planned to be one story with a bedroom/game room (flex space), laundry room, bathroom (to serve as the on-suite to the bedroom and pool bath), and storage closet. They also wanted a larger sliding door leading out to the pool.
We demoed the entire kitchen, including the laundry room and powder bath that were in the center! The wall between the den and formal living was removed, completely opening up that space to the entry of the house. A small space was separated out from the main den area, creating a flex space for them to become a home office, sitting area, or reading nook. A beautiful fireplace was added, surrounded with slate ledger, flanked with built-in bookcases creating a focal point to the den. Behind this main open living area, is the addition. When the addition is not being utilized as a guest room, it serves as a game room for their two young boys. There is a large closet in there great for toys or additional storage. A full bath was added, which is connected to the bedroom, but also opens to the hallway so that it can be used for the pool bath.
The new laundry room is a dream come true! Not only does it have room for cabinets, but it also has space for a much-needed extra refrigerator. There is also a closet inside the laundry room for additional storage. This first-floor addition has greatly enhanced the functionality of this family’s daily lives. Previously, there was essentially only one small space for them to hang out downstairs, making it impossible for more than one conversation to be had. Now, the kids can be playing air hockey, video games, or roughhousing in the game room, while the adults can be enjoying TV in the den or cooking in the kitchen, without interruption! While living through a remodel might not be easy, the outcome definitely outweighs the struggles throughout the process.

Reimagining an Urban Classic
Perched high above San Francisco’s Cow Hollow neighborhood, this meticulously reimagined residence represents a thoughtful transformation of a classic urban home into a contemporary, light-filled sanctuary. The project involved a comprehensive renovation paired with both vertical and horizontal expansion, dramatically increasing the home’s footprint while enhancing its relationship to sweeping views of the Bay, the Palace of Fine Arts, and the surrounding hillside neighborhoods.
The design strategy focused on opening the home to light, air, and vistas—elements often constrained in the dense urban fabric of San Francisco. By extending the structure upward and outward, the architects created a dynamic four-level residence that unfolds gradually, culminating in expansive living spaces and rooftop terraces oriented toward panoramic city and water views.
Architecture that Frames the View
At the heart of the design is a careful orchestration of sightlines and natural light. Large black-framed windows punctuate the façade and interior spaces, deliberately positioned to capture iconic San Francisco vistas while flooding the home with daylight. The architecture prioritizes openness, allowing rooms to flow seamlessly while maintaining a strong visual connection to the surrounding landscape.
A dramatic skylight above the central stairwell anchors the vertical circulation of the home. This architectural gesture not only brings daylight deep into the interior but also reinforces the sense of spatial continuity between floors.
Warm Modern Interiors
Inside, the home balances architectural clarity with warm materiality. Wide-plank oak floors run throughout the residence, creating visual cohesion and grounding the interiors with natural warmth. Custom walnut millwork—integrated shelving, cabinetry, and wall panels—introduces depth and texture while complementing the clean lines of the architecture.
The interiors are intentionally restrained yet richly layered. Contemporary furnishings, sculptural lighting, and curated artwork add personality while maintaining the calm, sophisticated palette that defines the home.
The Social Heart of the Home
The main living level serves as the social centerpiece of the residence. An open-plan kitchen, dining area, and lounge space unfold toward the view, creating an environment that feels both expansive and intimate.
A sculptural marble island anchors the kitchen, functioning as both workspace and gathering hub. Surrounded by walnut cabinetry and professional-grade appliances, the kitchen merges elegance with functionality. Above, a cascading chandelier introduces a sense of vertical movement, reflecting the home’s emphasis on light and architectural rhythm.
Living areas are arranged to encourage conversation and connection. Generous seating, layered rugs, and thoughtful lighting define distinct zones within the open plan while maintaining uninterrupted sightlines toward the cityscape beyond.
Private Retreats Above the City
Upper levels of the home are dedicated to quieter, more intimate spaces. The primary suite is conceived as a private retreat, where expansive windows frame treetop views and invite natural light throughout the day.
The accompanying bathroom continues the home’s refined material palette. Marble surfaces, warm wood cabinetry, and brushed brass fixtures create a spa-like environment that balances luxury with tranquility.
Additional bedrooms and flexible living spaces offer comfort for family and guests, each designed with the same attention to light, proportion, and material richness.
Spaces for Entertaining
Lower levels provide additional areas for gathering and entertaining. A lounge and bar area offer a relaxed setting for hosting, while custom wine storage adds a sophisticated touch for collectors and enthusiasts.
These spaces transition easily to outdoor areas, reinforcing the home’s emphasis on indoor-outdoor living.
A Rooftop Above the Neighborhood
The transformation extends beyond the interior to include thoughtfully designed outdoor spaces. A landscaped rear yard introduces greenery and privacy at ground level, offering a serene urban escape.
Above it all, the rooftop terrace becomes the crown jewel of the residence. Elevated above the neighborhood, it provides sweeping views of the San Francisco Bay and the Palace of Fine Arts. Comfortable seating areas, lush planters, and open sky create an ideal setting for outdoor entertaining, sunset gatherings, or quiet moments overlooking the city.
A Contemporary Urban Sanctuary
The completed residence demonstrates the power of thoughtful renovation and expansion within a historic urban neighborhood. By combining contemporary architecture, warm materiality, and an intentional relationship to the surrounding landscape, the project transforms a traditional San Francisco home into a modern sanctuary above the city.
Find the right local pro for your project

At the Galer Street Kitchen, our goal was to freshen up the space, create clever storage solutions, and create flow between the kitchen to an adjacent family room. We also wanted to infuse the space with light and make the space a little more contemporary, while keeping the kitchen classic and timeless.
We chose a gray and white palette with brass hardware and gray accented lighting. And we created a small peninsula for casual dining and conversation during parties. We went with glass cabinets near the window to increase the airy feel on that side of the galley kitchen.
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We took a small kitchen and opened it up into an expansive great room. Natural cherry cabinetry is accented by glass mosaic tiles for the back splash and creamy granite counters. The raised ceiling and decorative lighting increases the impact of the grand space.
Wood-Mode Fine Custom Cabinetry, Brookhaven's Andover

Our clients wanted to increase the size of their kitchen, which was small, in comparison to the overall size of the home. They wanted a more open livable space for the family to be able to hang out downstairs. They wanted to remove the walls downstairs in the front formal living and den making them a new large den/entering room. They also wanted to remove the powder and laundry room from the center of the kitchen, giving them more functional space in the kitchen that was completely opened up to their den. The addition was planned to be one story with a bedroom/game room (flex space), laundry room, bathroom (to serve as the on-suite to the bedroom and pool bath), and storage closet. They also wanted a larger sliding door leading out to the pool.
We demoed the entire kitchen, including the laundry room and powder bath that were in the center! The wall between the den and formal living was removed, completely opening up that space to the entry of the house. A small space was separated out from the main den area, creating a flex space for them to become a home office, sitting area, or reading nook. A beautiful fireplace was added, surrounded with slate ledger, flanked with built-in bookcases creating a focal point to the den. Behind this main open living area, is the addition. When the addition is not being utilized as a guest room, it serves as a game room for their two young boys. There is a large closet in there great for toys or additional storage. A full bath was added, which is connected to the bedroom, but also opens to the hallway so that it can be used for the pool bath.
The new laundry room is a dream come true! Not only does it have room for cabinets, but it also has space for a much-needed extra refrigerator. There is also a closet inside the laundry room for additional storage. This first-floor addition has greatly enhanced the functionality of this family’s daily lives. Previously, there was essentially only one small space for them to hang out downstairs, making it impossible for more than one conversation to be had. Now, the kids can be playing air hockey, video games, or roughhousing in the game room, while the adults can be enjoying TV in the den or cooking in the kitchen, without interruption! While living through a remodel might not be easy, the outcome definitely outweighs the struggles throughout the process.

View of back patio. Dark wood floors with white walls and grey cabinets. The look is modern and clean with minimalist details. The space provides an organized environment for the family.

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Reimagining an Urban Classic
Perched high above San Francisco’s Cow Hollow neighborhood, this meticulously reimagined residence represents a thoughtful transformation of a classic urban home into a contemporary, light-filled sanctuary. The project involved a comprehensive renovation paired with both vertical and horizontal expansion, dramatically increasing the home’s footprint while enhancing its relationship to sweeping views of the Bay, the Palace of Fine Arts, and the surrounding hillside neighborhoods.
The design strategy focused on opening the home to light, air, and vistas—elements often constrained in the dense urban fabric of San Francisco. By extending the structure upward and outward, the architects created a dynamic four-level residence that unfolds gradually, culminating in expansive living spaces and rooftop terraces oriented toward panoramic city and water views.
Architecture that Frames the View
At the heart of the design is a careful orchestration of sightlines and natural light. Large black-framed windows punctuate the façade and interior spaces, deliberately positioned to capture iconic San Francisco vistas while flooding the home with daylight. The architecture prioritizes openness, allowing rooms to flow seamlessly while maintaining a strong visual connection to the surrounding landscape.
A dramatic skylight above the central stairwell anchors the vertical circulation of the home. This architectural gesture not only brings daylight deep into the interior but also reinforces the sense of spatial continuity between floors.
Warm Modern Interiors
Inside, the home balances architectural clarity with warm materiality. Wide-plank oak floors run throughout the residence, creating visual cohesion and grounding the interiors with natural warmth. Custom walnut millwork—integrated shelving, cabinetry, and wall panels—introduces depth and texture while complementing the clean lines of the architecture.
The interiors are intentionally restrained yet richly layered. Contemporary furnishings, sculptural lighting, and curated artwork add personality while maintaining the calm, sophisticated palette that defines the home.
The Social Heart of the Home
The main living level serves as the social centerpiece of the residence. An open-plan kitchen, dining area, and lounge space unfold toward the view, creating an environment that feels both expansive and intimate.
A sculptural marble island anchors the kitchen, functioning as both workspace and gathering hub. Surrounded by walnut cabinetry and professional-grade appliances, the kitchen merges elegance with functionality. Above, a cascading chandelier introduces a sense of vertical movement, reflecting the home’s emphasis on light and architectural rhythm.
Living areas are arranged to encourage conversation and connection. Generous seating, layered rugs, and thoughtful lighting define distinct zones within the open plan while maintaining uninterrupted sightlines toward the cityscape beyond.
Private Retreats Above the City
Upper levels of the home are dedicated to quieter, more intimate spaces. The primary suite is conceived as a private retreat, where expansive windows frame treetop views and invite natural light throughout the day.
The accompanying bathroom continues the home’s refined material palette. Marble surfaces, warm wood cabinetry, and brushed brass fixtures create a spa-like environment that balances luxury with tranquility.
Additional bedrooms and flexible living spaces offer comfort for family and guests, each designed with the same attention to light, proportion, and material richness.
Spaces for Entertaining
Lower levels provide additional areas for gathering and entertaining. A lounge and bar area offer a relaxed setting for hosting, while custom wine storage adds a sophisticated touch for collectors and enthusiasts.
These spaces transition easily to outdoor areas, reinforcing the home’s emphasis on indoor-outdoor living.
A Rooftop Above the Neighborhood
The transformation extends beyond the interior to include thoughtfully designed outdoor spaces. A landscaped rear yard introduces greenery and privacy at ground level, offering a serene urban escape.
Above it all, the rooftop terrace becomes the crown jewel of the residence. Elevated above the neighborhood, it provides sweeping views of the San Francisco Bay and the Palace of Fine Arts. Comfortable seating areas, lush planters, and open sky create an ideal setting for outdoor entertaining, sunset gatherings, or quiet moments overlooking the city.
A Contemporary Urban Sanctuary
The completed residence demonstrates the power of thoughtful renovation and expansion within a historic urban neighborhood. By combining contemporary architecture, warm materiality, and an intentional relationship to the surrounding landscape, the project transforms a traditional San Francisco home into a modern sanctuary above the city.

The owners wanted to take advantage of their views, add more natural light, increase storage, and have the kitchen function more efficiently. From dark and feeling closed-in, it was transformed to open, inviting and a place they enjoy every day. All the wall cabinets were removed and a bank of three tall windows were added for more light and ventilation.
After a new layout was designed, materials and finishes were selected. The first thing that is noticed when you walk into the room is the wall behind the range. The large expanse is very unique, like a work of natural art. When viewed it can look like waves or patches of clouds. The wall is a full slab of Dekton. The color is inspired by the industrial look of oxidized steel, with shades of grey, brown and black with metallic effects.
Mixed woods and stains were used for the cabinets. Storage was maximized, each drawer and cabinet have a function. The island is a perfect landing spot for groceries, meal prep or a buffet. Floating shelves add and open look.
The elegant banquette was custom built for the space. It has a slanted back for comfort and with styled legs it keeps it airy and light. The “L” shape optimizes the space and created a natural conversation spot and view of the water.
The kitchen has French doors that access an expansive deck, perfect for entertaining. The space was designed for this active couple making it a place to entertain and live everyday with joy.

Curtis and Peggy had been thinking of a kitchen remodel for quite some time, but they knew their house would have a unique set of challenges. Their older Victorian house was built in 1891. The kitchen cabinetry was original, and they wanted to keep the authenticity of their period home while adding modern comforts that would improve their quality of life.
A friend recommended Advance Design Studio for their exceptional experience and quality of work. After meeting with designer Michelle Lecinski at Advance Design, they were confident they could partner with Advance to accomplish the unique kitchen renovation they’d been talking about for years. “We wanted to do the kitchen for a long, long time,” Curtis said. “(We asked ourselves) what are we actually going to do? How are we going to do this? And who are we going to find to do exactly what we want?”
The goal for the project was to keep the home renovation and new kitchen feeling authentic to the time in which it was built. They desperately wanted the modern comforts that come with a larger refrigerator and the dishwasher that they never had! The old home was also a bit drafty so adding a fireplace, wall insulation and new windows became a priority. They very much wanted to create a comfortable hearth room adjacent to the kitchen, complete with old world brick.
The original cabinetry had to go to make way for beautiful new kitchen cabinetry that appears as if it was a hundred years old, but with all the benefits of cutting-edge storage, self-closing drawers, and a brand-new look. “We just wanted to keep it old looking, but with some modern updates,” Peggy said.
Dura Supreme Highland Cabinets with a Heritage Old World Painted Finish replaced the original 1891 cabinets. The hand-applied careful rubbed-off detailing makes these exquisite cabinets look as if they came from a far-gone era. Despite the small size of the kitchen, Peggy, Curtis and Michelle utilized every inch with custom cabinet sizes to increase storage capacity. The custom cabinets allowed for the addition of a 24” Fisher Paykel dishwasher with a concealing Dura Supreme door panel. Michelle was also able to work into the new design a larger 30” Fisher Paykel French refrigerator. “We made every ¼ inch count in this small space,” designer Michelle said. “Having the ability to custom size the cabinetry was the only way to achieve this.”
“The kitchen essentially was designed around the Heartland Vintage range and oven,” says Michelle. A classic appliance that combines nostalgic beauty and craftsmanship for modern cooking, with nickel plated trim and elegantly shaped handles and legs; the not to miss range is a striking focal point of the entire room and an engaging conversation piece.
Granite countertops in Kodiak Satin with subtle veining kept with the old-world style. The delicate porcelain La Vie Crackle Sonoma tile kitchen backsplash compliments the home’s style perfectly. A handcrafted passthrough designed to show off Peggy’s fine china was custom built by project carpenters Justin Davis and Jeff Dallain to physically and visually open the space. Additional storage was created in the custom panty room with Latte Edinburg cabinets, hand-made weathered wood shelving with authentic black iron brackets, and an intricate tin copper ceiling.
Peggy and Curtis loved the idea of adding a Vermont stove to make the hearth-room not only functional, but a truly beckoning place to be. A stunning Bordeaux red Vermont Castings Stove with crisp black ventilation was chosen and combined with the authentic reclaimed Chicago brick wall. Advance’s talented carpenters custom-built elegant weathered shelves to house family memorabilia, installed carefully chosen barn sconces, and made the hearth room an inviting place to relax with a cup of coffee and a good book.
“Peggy and Curtis’ project was so much fun to work on. Creating a space that looks and feels like it always belonged in this beautiful old Victorian home is a designer’s dream. To see the delight in their faces when they saw the design details coming together truly made it worth the time and effort that went into making the very compact kitchen space work”, said Michelle. “The result is an amazing custom kitchen, packed with functionality in every inch, nook and cranny!” exclaims Michelle.
The renovation didn’t end with the kitchen. New Pella windows were added to help lessen the drafts. The removal of the original windows and trim necessitated the re-creation of hand-made corbels and trim details no longer available today. The talented carpenter team came to the rescue, crafting new pieces and masterfully finishing them as if they were always there. New custom gutters were formed and installed with a front entry rework necessary to accommodate the changes.
The whole house functions better, but it still feels like the original 1891 home. “From start to finish it’s just a much better space than we used to have,” Peggy said. “Jeff and Justin were amazing.” Curtis added; “We were lucky to find Advance Design, because they really came through for us. I loved that they had everything in house, anything you needed to have done, they could do it”.

View from living room to entry. Dark wood floors with white walls and grey cabinets. The look is modern and clean with minimalist details. The space provides an organized environment for the family.
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