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Located in the heart of Manhattan’s Lower East Side, the building was erected on a shallow commercial lot between two 120 year old masonry buildings and a new residential rental building. 330 Grand Street is a mix of 725 SF 1BRs and 1050 SF 2BR apartments. It also contains a 1100 SF two story duplex as well as private and public rooftop space, large private balconies for most units and two large private terraces for the ground floor units.
330 Grand Street was originally designed and approved at the NYC DOB as a prefabricated modular building. During the pandemic, as shipping costs skyrocketed putting the project at risk, we suggested redesigning the building as a reinforced cast-in-place concrete structure. Concrete was readily available and prices had not been affected by the demand increase that many other materials suffered in the pandemic. We took this opportunity to raise floor to ceiling heights, enlarge high performance windows and redistribute the buildings MEPFS and Structural Systems to create very open floor plans.
The challenge was to create a luxurious sensorial living experience with very limited means. In a city with very high construction costs, low cost residential buildings in the area are usually devoid of good quality, design and character. Our approach was to aim high for the end user, prioritizing natural light, open space with long visual perspectives, high ceilings and as always, rejecting the use of predefined building templates.
Our biggest challenge was to ensure that the small spaces feel as clean cut, large and bright as possible. Several unique design decisions were made to ensure low cost and high quality;
Floor plans were laid out so that spaces were wide open and free of clutter from mechanical or structural interruptions. Therefore all infrastructure was placed in lateral demising walls, which in turn act as the unit’s storage and kitchen. The apartments feel wide open, are super quiet and have more storage space than any other comparable apartment in the city.
To solve the problem of the site’s shallow commercial lot which is typically prone to dark interior spaces we focused our attention on the building’s envelope. Instead of the usual small punched window openings, oversized high performance windows were designed to ensure that light penetrated as far as possible into the units. In the smaller 1BR units, the full 50’ depth of the lot is perceived by partitioning spaces with sliding pocket doors that can be retracted to allow deep visual perspectives, making the sight lines in the space feel longer, larger, more ample than normal. In addition to the full height glazing, each unit above the 2nd floor receives a 7 foot covered balcony, adding 120 to 240 sf to each apartment, something unusual in New York City buildings. The space is large enough for a full size dining table, when the weather permits being outside.
We also worked hard to ensure modularity. For example, all kitchen units are all identical throughout the building. The idea of modularity and the economy of the repetitive unit is exercised to the maximum through the building.
Hardware, appliances, flooring, wall coverings and material finishes are all carefully selected to feel bespoke, high quality and unique.
It was important to KURV that the result of this work manifest into something that would deeply connect with the end user and sustain relationships with the consumers of this space.
All images by KURV Architecture ©

This custom-designed home movie room with built-in bar blends luxury, comfort, and functionality to create the ultimate entertainment space. Rich deep green walls and blackout drapes set a dramatic tone while optimizing light control for an authentic theater experience. The fully upholstered sectional sofa offers plush, lounge-style seating, complemented by warm leather accent chairs for a refined yet relaxed atmosphere.
A custom marble-top coffee table anchors the space, while layered area rugs add warmth and acoustic softness—ideal for a dedicated media room or basement renovation.
The integrated wet bar with sink, stone countertops, custom cabinetry, and open shelving elevates the room into a true home entertainment suite. Complete with beverage refrigeration and display storage, this space is designed for seamless hosting—whether for movie nights, game days, or intimate gatherings.
Thoughtful lighting design, tailored window treatments, and high-end material selections make this luxury home theater both visually striking and highly functional. Perfect for homeowners seeking a sophisticated basement remodel or custom media room design that balances comfort, performance, and elevated style.
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This 1980’s condo on the East Bank, was ready for some updates to personalize their master bedroom/bath. Inspired by a recent trip to Asia, the clients were eager for a solid shower floor. After much searching, Azul blue Brazilian granite was selected with a custom Schluter drain system. To complement the gray and blue tones, gray travertine was selected for the floors and walls with a blue recycled glass accent. To carry the modern custom look onto the vanity wall, two stacked floating vanities were designed. The Azul granite was installed, modern faucet and basin, as well as the blue glass tile to the ceilings. Custom lighting finishes off the space. The homeowners couldn’t be happier and are thoroughly enjoying their custom master bath.
Photography: Lisa Brunnel

Gregory Design Group
Example of a mid-sized classic 3/4 beige tile and porcelain tile porcelain tile alcove bathtub design in Charlotte with an undermount sink, raised-panel cabinets, dark wood cabinets, granite countertops, a two-piece toilet and beige walls
Example of a mid-sized classic 3/4 beige tile and porcelain tile porcelain tile alcove bathtub design in Charlotte with an undermount sink, raised-panel cabinets, dark wood cabinets, granite countertops, a two-piece toilet and beige walls

Custom tadelakt shower.
Home design - contemporary home design idea in Salt Lake City
Home design - contemporary home design idea in Salt Lake City

Absolute Black Polished Granite Tile 12"x 12" - 18"x18" - 24"x24"
Home office - home office idea in New York
Home office - home office idea in New York

Custom loft space diffuse ceiling lighting
Living room library - small modern loft-style light wood floor and beige floor living room library idea in New York with white walls, no fireplace and a wall-mounted tv
Living room library - small modern loft-style light wood floor and beige floor living room library idea in New York with white walls, no fireplace and a wall-mounted tv

Arc wallcovering is organic yet polished. Available in Navy, Black and Emerald (shown).
Home design - contemporary home design idea in San Diego
Home design - contemporary home design idea in San Diego

Eat-in kitchen - mid-sized country l-shaped porcelain tile and white floor eat-in kitchen idea with a drop-in sink, recessed-panel cabinets, medium tone wood cabinets, granite countertops, white backsplash, subway tile backsplash, stainless steel appliances and no island

Installed prefinished Strand Woven Natural Tigerstripe Bamboo Flooring
Small trendy master dark wood floor bedroom photo in Manchester
Small trendy master dark wood floor bedroom photo in Manchester

Stainless steel sink set in reclaimed wood countertop. Faucet pulled through existing brick column.
Mid-sized minimalist master slate floor bathroom photo in New York with a drop-in sink, wood countertops and brown walls
Mid-sized minimalist master slate floor bathroom photo in New York with a drop-in sink, wood countertops and brown walls
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