Search results for "Market average" in Home Design Ideas

Paul Despenas: Since 1995 Midwest Construction has been offering insulated vinyl siding, because we believed in the product in many ways.
Vinyl siding has come a long way since I (Paul Despenas – VP Marketing) installed the companies 1st job in 1982. The product was Alside D-5 Endura Supreme. I drove by the job 6 years later and it was still on the house, wall lines looked good, but the color had faded from nice Beige to a dirty white.
Manufacturers stepped up to the plate and added the right blends of vinyl resins, the addition of color stabilizers, thicker and better material, and the best improvement to vinyl siding was to add laminated foam behind it for strength and energy savings.
Well here is some documented proof to what we have been saying for years, Your new American Classic Insulated Siding will save energy and maintenance over fiber cement siding.
NYSERDA HOME VINYL SIDING INSTITUTE STUDY
NYSERDA Home- In a new study, Insulated Vinyl Siding (Fullback® siding insulation laminated to vinyl siding) proved to outperform fiber cement in multiple categories. The Vinyl Siding Institute (VSI) recently commissioned a study to evaluate the environmental performance of Fullback® Insulated Siding. The Vinyl Siding Institute study was conducted by Newport Ventures, a research and consulting firm with expertise in the housing industry.
Two high-performance homes were built to comply with the rigorous goals of the New York State Energy Research and Development Authority's (NYSERDA) High Performance Residential Development Challenge, one in Saratoga Springs, NY and one in Burnt Hills, NY. The challenge was conceived to educate home builders on construction of cost-effective, high performance homes designed to achieve 50-60% energy savings above that of typical homes built to New York's stringent energy code. In achieving this goal, both builders involved in the challenge showed preferences for systems that offered both energy savings and affordability. Fullback® Insulated Siding was specified by both builders as a system to help them achieve energy conservation and LEED for Homes.
Fullback V Siding Comparison
BURNT HILLS, NY: Researchers performed a side-by-side field test on the Burnt Hills home to compare Fullback® Insulated Siding against uninsulated fiber cement. This Vinyl Siding Institute study was conducted during the winter on a two story colonial built by Stewart Construction. The thermal imaging clearly indicated that there was less heat loss from the home to the outdoors with the Fullback® Insulated Siding compared to the fiber cement. The exterior surface temperature of the Fullback® Insulated Siding section of the wall was considerably colder, indicating that there was more thermal bridging (heat loss) with the fiber cement product.
SARATOGA SPRINGS, NY:
In the case of the Saratoga Springs home, the LEED case study found that environmental performance and visual appeal can go hand-in-hand through the use of Fullback® Insulated Siding. This home became the first home in New York's capital region to achieve LEED for Homes' Gold Rating. Sixty eight percent of visitors to the home found the siding to be "very attractive" while 95% agreed that the visual appeal of the Fullback® Insulated Siding was "better than average".
Overall, the study provides documentation that insulated vinyl siding can outperform exterior cladding alternatives on environmental issues while at the same time remaining aesthetically pleasing.
Midwest Construction Qualified Remodeler Magazine Big 50 inductee and Top 500 remodeler's has won the Better Business Bureau Integrity Award 2 times.(1999 & 2015) Quality Products & Quality Installation is our motto since 1958 and we still live up to that today by delivering the best home improvement products in our industry. Backing those products up with top notch installation crews with all of the certifications and water management techniques to give you the home owner some peace of mind and comfort knowing your products will save you energy and maintenance for years to come.
Midwest Construction is also a Progressive Foam Preferred Platinum Contractor which gives you the home owner, extra benefits, Lifetime warranty on the thermal performance of the insulation and a 10 year labor warranty from Progressive foam including our American Classic Insulated Vinyl siding lifetime warranty with lifetime non fade protection.

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Ayers Rock
Photo features Rustic Remnant on the floor in a Modular Versailles pattern.
We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

DT_CityLights_RES_01
City Lights
Photo features South Beach 1/2 x 1/2 mosaic on the walls.
We are a customer driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.
Find the right local pro for your project

We are a customer driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

Grasses planted behind the stone seat wall help to reinforce the curved design of the wall.
Westhauser Photography
Design ideas for a mid-sized southwestern backyard concrete paver landscaping in Milwaukee with a fire pit.
Design ideas for a mid-sized southwestern backyard concrete paver landscaping in Milwaukee with a fire pit.

Scheurer Architects and Keller Homes designed a beautiful, award-winning community on a mountainous site located just outside Colorado Springs, Colorado. Their goal was to create something special by presenting fresh, new site plans within the local housing market while remaining sensitive to the traditions and benefits of rustic, mountain living. In order to remain true to the area in which the property is located, they made a joint effort to maintain the simple warmth and agricultural base found in the surrounding communities.
Three unique floor plans and living space designs were developed and had an average 2,667 square feet in size, with 2 bedrooms/2 bathrooms and full basements. There was a focus on indoor and outdoor living, reminiscent of historic village homes that were organized in clusters to maximize space, preserve views, and encourage spending time in nature.
Since the land was originally occupied by a dairy farm, the dynamic teams found existing stone on an old barn as well as retaining walls and wanted to incorporate these old stones into their new design. However, that meant that they needed to find just the right stone for the homes in an effort to blend the existing stone not only with the new stone, but also with stone that was being used for landscaping purposes. Eldorado’s blend of Fieldledge and Hillstone combined with the custom overgrout technique added the authenticity that the project called for.
Eldorado Stone Profile Featured: Meseta Fieldledge with a custom mortar technique
Eldorado Stone Profile Featured: Meseta Fieldledge with a custom mortar technique
Architect: Dennis Danahay, Chris Rost, Scheurer Architects, Newport Beach, California
Builder: Keller Homes, Colorado Springs, CO
Website: www.kellerhomes.com
Colorist: Ann Matteson, Ann Matteson Consulting, Newport Beach, CA
Website: www.annmattesonconsulting.com
Distributor: C&C Sand and Stone Company, Colorado Springs, CO
Website: www.ccsand.com

Laminate Flooring
We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

Donna Dotan Photography
Elegant l-shaped kitchen photo in New York with a farmhouse sink, shaker cabinets, white cabinets, white backsplash, subway tile backsplash, paneled appliances and an island
Elegant l-shaped kitchen photo in New York with a farmhouse sink, shaker cabinets, white cabinets, white backsplash, subway tile backsplash, paneled appliances and an island

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Molten Glass
Photo features Silver Moon 4-1/2 x 4-1/2 field tile and Mint Leaf 2 x 2 field tile on inset.
We are a customer driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

Belle Meade Hardwood Flooring
We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

Natural, Designer, White Oak, Quarter Sawn
We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

AO_UrbanCanvas_RES_03_CU01
Description:
Urban Canvas
Photo features Urban Canvas™ 4-1/4 x 12-3/4 Wave Tile in Light Smoke Gloss and Morello™ Mosaics in Moonstone.
We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

We are a customer-driven company, focused on increasing our sales and market share. We differ from our competition by our products, presentation, and service while continuing to support our reputation for value and selection. Quickly put…to make Century Tile “simply the best."
Century Tile’s eleven locations and commitment to Chicago for over 65 years; First Quality Flooring, Value Pricing, Best In-stock Selection and Knowledgeable Staff.
We also have the Midwest’s largest in-stock selection of flooring.
We carry over 10,000 styles and colors of floor coverings which we import direct; as well as carry many of the major flooring brands domestically offered.
Century Tile’s size and buying power allows us to offer you the best selection of products at the lowest price and best value in Chicago that you can take home today.
Century Tile offers you Chicago’s most knowledgeable people who have an average of 12 years flooring experience. Our sales staff will assist you with any flooring project that you might have.

Scheurer Architects and Keller Homes designed a beautiful, award-winning community on a mountainous site located just outside Colorado Springs, Colorado. Their goal was to create something special by presenting fresh, new site plans within the local housing market while remaining sensitive to the traditions and benefits of rustic, mountain living. In order to remain true to the area in which the property is located, they made a joint effort to maintain the simple warmth and agricultural base found in the surrounding communities.
Three unique floor plans and living space designs were developed and had an average 2,667 square feet in size, with 2 bedrooms/2 bathrooms and full basements. There was a focus on indoor and outdoor living, reminiscent of historic village homes that were organized in clusters to maximize space, preserve views, and encourage spending time in nature.
Since the land was originally occupied by a dairy farm, the dynamic teams found existing stone on an old barn as well as retaining walls and wanted to incorporate these old stones into their new design. However, that meant that they needed to find just the right stone for the homes in an effort to blend the existing stone not only with the new stone, but also with stone that was being used for landscaping purposes. Eldorado’s blend of Fieldledge and Hillstone combined with the custom overgrout technique added the authenticity that the project called for.
Eldorado Stone Profile Featured: Meseta Fieldledge with a custom mortar technique
Eldorado Stone Profile Featured: Meseta Fieldledge with a custom mortar technique
Architect: Dennis Danahay, Chris Rost, Scheurer Architects, Newport Beach, California
Builder: Keller Homes, Colorado Springs, CO
Website: www.kellerhomes.com
Colorist: Ann Matteson, Ann Matteson Consulting, Newport Beach, CA
Website: www.annmattesonconsulting.com
Distributor: C&C Sand and Stone Company, Colorado Springs, CO
Website: www.ccsand.com

Joseph Eichler developed his moderately priced houses for the mass-market starting in 1949. His homes were designed using affordable materials and simple construction techniques. Nearly 70 years later these homes are in need of updating and remodeling an Eichler home today can become an imposing and costly project if you’re not careful. For this project the clients, who had undergone several previous house renovations, were determined to stick with an established budget from the beginning. Klopf Architecture helped them modernize their Eichler with a premium appearance on a reasonable budget.
The clients challenged the Klopf team to create a design that had a high-end feel and nicely done while adhering to their budget. That meant not all of the initial project scope could be built. Like many other Eichler homes, the original floor plan did not meet the family’s needs leaving them feeling disconnected from one room to another. While an early goal was to expand the house into a carport and create a larger garage, it did not survive the contractor pricing phase of the project.
The goals that did survive through to the end of the project included blurring some of the boundaries and opening up some of the spaces, making them more functional and creating a smoother flow in the house. The Klopf team joined the former separate kitchen and formal living room into one large space and shift the dining room where it is now connected to the kitchen. Klopf swapped the family room to the front alongside the living room, so the spaces feel more cohesive and are now better suited for family activities. The functional layout of the master bathroom was changed to include a large, curbless shower.
Installing a complete IKEA kitchen including cabinets, countertops, appliances, light fixtures, and furnishings was key to staying within budget. Bath fixtures in this house are also exclusively IKEA. Klopf Architecture has designed many homes using IKEA products, which are quite compatible offering an affordable, contemporary take on Eichler homes. The clients saved additional money from the simplicity and availability of IKEA products and by orchestrating the orders and purchases themselves. Following each construction meeting, the clients would make a run to IKEA and purchase items, pick up needed spare parts, and bring them back right away to stay ahead of the contractor’s schedule and minimize the chance of delays and bottlenecks.
Klopf balanced material selections by retaining some of the original woodwork and simply refinishing the mahogany paneling. They were able to retain the original windows and sliding doors which were still in good shape, avoiding some of the most costly replacement expenses. Additionally interior doors were simply refinished and the exterior siding cleaned up and repainted. Formerly dark interiors are now illuminated with new slimmer semi-recessed lighting eliminating the need for costly roof work.
Attention to design details allowed the Klopf team to ensure the house ended up with a high quality feel. Key visual elements were strictly aligned and Klopf worked with the clients to select a unified materials palette throughout the spaces so the house flows seamlessly together. Aligning the tile layout with the trusses and keeping it level with the concrete slab outside allowed them to achieve a level of quality that may otherwise be missed.
The clients were able to keep their budget on track by determining clear goals and making critical decisions upfront, choosing materials and furnishings wisely, working with the right design and construction teams in place and to a large part, their willingness to participate throughout the process. In the end the clients were much happier with their reconfigured Eichler home and Klopf Architecture managed to keep their remodeling costs to about $325/sf – a good amount below the average Bay Area Eichler remodel.
Project Team: John Klopf, Angela Todorova, Sherry Tan
Contractor: Keycon Construction
Structural Engineer: Sezen & Moon
Photography: Sabrina Huang
Year Completed: 2020

Joseph Eichler developed his moderately priced houses for the mass-market starting in 1949. His homes were designed using affordable materials and simple construction techniques. Nearly 70 years later these homes are in need of updating and remodeling an Eichler home today can become an imposing and costly project if you’re not careful. For this project the clients, who had undergone several previous house renovations, were determined to stick with an established budget from the beginning. Klopf Architecture helped them modernize their Eichler with a premium appearance on a reasonable budget.
The clients challenged the Klopf team to create a design that had a high-end feel and nicely done while adhering to their budget. That meant not all of the initial project scope could be built. Like many other Eichler homes, the original floor plan did not meet the family’s needs leaving them feeling disconnected from one room to another. While an early goal was to expand the house into a carport and create a larger garage, it did not survive the contractor pricing phase of the project.
The goals that did survive through to the end of the project included blurring some of the boundaries and opening up some of the spaces, making them more functional and creating a smoother flow in the house. The Klopf team joined the former separate kitchen and formal living room into one large space and shift the dining room where it is now connected to the kitchen. Klopf swapped the family room to the front alongside the living room, so the spaces feel more cohesive and are now better suited for family activities. The functional layout of the master bathroom was changed to include a large, curbless shower.
Installing a complete IKEA kitchen including cabinets, countertops, appliances, light fixtures, and furnishings was key to staying within budget. Bath fixtures in this house are also exclusively IKEA. Klopf Architecture has designed many homes using IKEA products, which are quite compatible offering an affordable, contemporary take on Eichler homes. The clients saved additional money from the simplicity and availability of IKEA products and by orchestrating the orders and purchases themselves. Following each construction meeting, the clients would make a run to IKEA and purchase items, pick up needed spare parts, and bring them back right away to stay ahead of the contractor’s schedule and minimize the chance of delays and bottlenecks.
Klopf balanced material selections by retaining some of the original woodwork and simply refinishing the mahogany paneling. They were able to retain the original windows and sliding doors which were still in good shape, avoiding some of the most costly replacement expenses. Additionally interior doors were simply refinished and the exterior siding cleaned up and repainted. Formerly dark interiors are now illuminated with new slimmer semi-recessed lighting eliminating the need for costly roof work.
Attention to design details allowed the Klopf team to ensure the house ended up with a high quality feel. Key visual elements were strictly aligned and Klopf worked with the clients to select a unified materials palette throughout the spaces so the house flows seamlessly together. Aligning the tile layout with the trusses and keeping it level with the concrete slab outside allowed them to achieve a level of quality that may otherwise be missed.
The clients were able to keep their budget on track by determining clear goals and making critical decisions upfront, choosing materials and furnishings wisely, working with the right design and construction teams in place and to a large part, their willingness to participate throughout the process. In the end the clients were much happier with their reconfigured Eichler home and Klopf Architecture managed to keep their remodeling costs to about $325/sf – a good amount below the average Bay Area Eichler remodel.
Project Team: John Klopf, Angela Todorova, Sherry Tan
Contractor: Keycon Construction
Structural Engineer: Sezen & Moon
Photography: Sabrina Huang
Year Completed: 2020

Joseph Eichler developed his moderately priced houses for the mass-market starting in 1949. His homes were designed using affordable materials and simple construction techniques. Nearly 70 years later these homes are in need of updating and remodeling an Eichler home today can become an imposing and costly project if you’re not careful. For this project the clients, who had undergone several previous house renovations, were determined to stick with an established budget from the beginning. Klopf Architecture helped them modernize their Eichler with a premium appearance on a reasonable budget.
The clients challenged the Klopf team to create a design that had a high-end feel and nicely done while adhering to their budget. That meant not all of the initial project scope could be built. Like many other Eichler homes, the original floor plan did not meet the family’s needs leaving them feeling disconnected from one room to another. While an early goal was to expand the house into a carport and create a larger garage, it did not survive the contractor pricing phase of the project.
The goals that did survive through to the end of the project included blurring some of the boundaries and opening up some of the spaces, making them more functional and creating a smoother flow in the house. The Klopf team joined the former separate kitchen and formal living room into one large space and shift the dining room where it is now connected to the kitchen. Klopf swapped the family room to the front alongside the living room, so the spaces feel more cohesive and are now better suited for family activities. The functional layout of the master bathroom was changed to include a large, curbless shower.
Installing a complete IKEA kitchen including cabinets, countertops, appliances, light fixtures, and furnishings was key to staying within budget. Bath fixtures in this house are also exclusively IKEA. Klopf Architecture has designed many homes using IKEA products, which are quite compatible offering an affordable, contemporary take on Eichler homes. The clients saved additional money from the simplicity and availability of IKEA products and by orchestrating the orders and purchases themselves. Following each construction meeting, the clients would make a run to IKEA and purchase items, pick up needed spare parts, and bring them back right away to stay ahead of the contractor’s schedule and minimize the chance of delays and bottlenecks.
Klopf balanced material selections by retaining some of the original woodwork and simply refinishing the mahogany paneling. They were able to retain the original windows and sliding doors which were still in good shape, avoiding some of the most costly replacement expenses. Additionally interior doors were simply refinished and the exterior siding cleaned up and repainted. Formerly dark interiors are now illuminated with new slimmer semi-recessed lighting eliminating the need for costly roof work.
Attention to design details allowed the Klopf team to ensure the house ended up with a high quality feel. Key visual elements were strictly aligned and Klopf worked with the clients to select a unified materials palette throughout the spaces so the house flows seamlessly together. Aligning the tile layout with the trusses and keeping it level with the concrete slab outside allowed them to achieve a level of quality that may otherwise be missed.
The clients were able to keep their budget on track by determining clear goals and making critical decisions upfront, choosing materials and furnishings wisely, working with the right design and construction teams in place and to a large part, their willingness to participate throughout the process. In the end the clients were much happier with their reconfigured Eichler home and Klopf Architecture managed to keep their remodeling costs to about $325/sf – a good amount below the average Bay Area Eichler remodel.
Project Team: John Klopf, Angela Todorova, Sherry Tan
Contractor: Keycon Construction
Structural Engineer: Sezen & Moon
Photography: Sabrina Huang
Year Completed: 2020

The Pros and Cons of Fix and Flip Real Estate Investment
Last week, we covered The Pros and Cons of Buy and Hold Real Estate Investment for rental property investors. This week, we want to talk about the other most common type of real estate investment: “fix and flip.”
The Appeal of House Flipping
We all love the house flipping shows on HGTV and other reality channels. They’re great and they make the prospect of buying, renovating and flipping homes for big profits seem super sexy and fun. However, any experienced real estate investor will tell you it’s not quite as easy as they make it look. There’s a lot of work that goes into a successful fix and flip investment.
The basic premise of a fix and flip investment is pretty simple. You buy a property, usually one that needs some work and is available at a great price. You renovate the property, making the necessary repairs and upgrades to maximize its resale value. Then, you sell the property on the open market for the highest possible price. You get in and out as quickly as possible. Full-time flippers will move from property to property or will have multiple properties being worked on at the same time. Rather than the “buy and hold” strategy where you keep the house while earning rental income and equity over time, you are looking for the quick sale to earn your profits.
If you are going to explore house flipping—whether as a full-time career or just a side hustle—you will want to know exactly what you are getting into. That is why we are going to cover the pros and cons of fix and flip real estate investment in this article.
The Pros of Fix and Flip
Here are some of the pros of fix and flip investing:
Faster Return on Investment—The biggest appeal of fix and flip investing is that it gives you a quicker return on investment. Buy and hold will take you longer to see your ROI. House flipping allows you to see your full profit (hopefully) as soon as the house sells. The average house flip for an experienced investor is around six months. It may take longer for a first-timer who is just learning how to do certain things.
Fairly Safe Investment—As long as you do all your projections and calculations carefully and avoid any major problems along the way, house flipping is a relatively safe investment strategy compared to something as turbulent as the stock market. Real estate markets are generally predictable and the short time frame of a flip helps you avoid losses if the property happens to depreciate over a longer period of time.
Exciting—There is a reason why there are so many reality shows based around flipping and none based on buy and hold investing. It’s an exciting process to buy a home, gut it and completely renovate it. Then, you get the ultimate reward of selling it and collecting the profits—as long as you do things right.
The Cons of Fix and Flip
Here are some of the cons of fix and flip investing:
Upfront Expenses—A house flip will require a lot of upfront expenses. We’re not only talking about financing the house itself, but all the renovation costs and other expenses involved in the flip. You are laying out all that money at the beginning and only seeing your returns when the property sells. This can create cash flow issues and stress if you fall being schedule or go above your initial budget.
Taxes—House flips will usually create dramatic swings in income year over year, and that can increase your tax bill. You have to pace things correctly to take advantage of specific capital gains tax rules. Capital gains taxes are higher on any property owned less than a year, so you have to find that balance of how long you own any specific investment properties and how long it takes to complete the renovation and sale. Before you get too deep into fix and flip investing, you will want to talk with your tax advisor to make sure you have the right plan in place.
Surprises—All real estate investment is susceptible to surprises. You don’t always know what lies behind the walls until you start the renovation process. You cannot plan for everything as a real estate investor, but you have to be prepared for anything. It is a good idea to add some wiggle room in your budget and overestimate your renovation expenses/timeline to cover any surprises that may come up.
These are some of the biggest pros and cons of fix and flip real estate investment. Of course, there are other things you need to know as an investor, so be sure and do your homework in order to get the most out of your investment portfolio. Both fix and flip and buy and hold strategies can be highly lucrative if you do things right. There are no wrong answers, but there are wrong ways of doing things if you truly want to be successful in this field.
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Joseph Eichler developed his moderately priced houses for the mass-market starting in 1949. His homes were designed using affordable materials and simple construction techniques. Nearly 70 years later these homes are in need of updating and remodeling an Eichler home today can become an imposing and costly project if you’re not careful. For this project the clients, who had undergone several previous house renovations, were determined to stick with an established budget from the beginning. Klopf Architecture helped them modernize their Eichler with a premium appearance on a reasonable budget.
The clients challenged the Klopf team to create a design that had a high-end feel and nicely done while adhering to their budget. That meant not all of the initial project scope could be built. Like many other Eichler homes, the original floor plan did not meet the family’s needs leaving them feeling disconnected from one room to another. While an early goal was to expand the house into a carport and create a larger garage, it did not survive the contractor pricing phase of the project.
The goals that did survive through to the end of the project included blurring some of the boundaries and opening up some of the spaces, making them more functional and creating a smoother flow in the house. The Klopf team joined the former separate kitchen and formal living room into one large space and shift the dining room where it is now connected to the kitchen. Klopf swapped the family room to the front alongside the living room, so the spaces feel more cohesive and are now better suited for family activities. The functional layout of the master bathroom was changed to include a large, curbless shower.
Installing a complete IKEA kitchen including cabinets, countertops, appliances, light fixtures, and furnishings was key to staying within budget. Bath fixtures in this house are also exclusively IKEA. Klopf Architecture has designed many homes using IKEA products, which are quite compatible offering an affordable, contemporary take on Eichler homes. The clients saved additional money from the simplicity and availability of IKEA products and by orchestrating the orders and purchases themselves. Following each construction meeting, the clients would make a run to IKEA and purchase items, pick up needed spare parts, and bring them back right away to stay ahead of the contractor’s schedule and minimize the chance of delays and bottlenecks.
Klopf balanced material selections by retaining some of the original woodwork and simply refinishing the mahogany paneling. They were able to retain the original windows and sliding doors which were still in good shape, avoiding some of the most costly replacement expenses. Additionally interior doors were simply refinished and the exterior siding cleaned up and repainted. Formerly dark interiors are now illuminated with new slimmer semi-recessed lighting eliminating the need for costly roof work.
Attention to design details allowed the Klopf team to ensure the house ended up with a high quality feel. Key visual elements were strictly aligned and Klopf worked with the clients to select a unified materials palette throughout the spaces so the house flows seamlessly together. Aligning the tile layout with the trusses and keeping it level with the concrete slab outside allowed them to achieve a level of quality that may otherwise be missed.
The clients were able to keep their budget on track by determining clear goals and making critical decisions upfront, choosing materials and furnishings wisely, working with the right design and construction teams in place and to a large part, their willingness to participate throughout the process. In the end the clients were much happier with their reconfigured Eichler home and Klopf Architecture managed to keep their remodeling costs to about $325/sf – a good amount below the average Bay Area Eichler remodel.
Project Team: John Klopf, Angela Todorova, Sherry Tan
Contractor: Keycon Construction
Structural Engineer: Sezen & Moon
Photography: Sabrina Huang
Year Completed: 2020
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